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Fundamentals of Public Communication Campaigns
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood cele...
Handbook of Black Librarianship
As Dr. Josey and Ms. DeLoach wrote in their Introduction to the second editionof The Handbook of Black Librarianship: “In designing the second edition of The Handbook of Black Librarianship, the editors felt that this work should be a reference tool related to the various aspects of African Americans in librarianship and their work in libraries.” That first edition covered issues faced by black library professionals in the various fields of librarianship; organizations formed; black library collections and books; resources and other areas of progress. The second edition, published twenty-three years later, highlighted more current events in Black librarianship: early and contemporary lib...
Innovación en la Práctica Educativa
El rápido desarrollo tecnológico que ha multiplicado las oportunidades y contextos para aprender suponen un fuerte desafío para las instituciones educativas que deben repensar su papel en la sociedad actual. Como señala la Agenda Digital Europea, aunque 250 millones de personas en Europa se sirven de internet a diario, todavía hay millones que nunca lo han utilizado, quedándose excluidas del uso y disfrute de contenidos y servicios y de una participación plena en la sociedad. Las desigualdades lastran el desarrollo de las sociedades y reducen las capacidades de innovación y mejora. Por ello, la educación actual ha de servir a sociedades inclusivas, innovadoras y reflexivas.
Economía industrial
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Sustainable development in Europe
Evaluating sustainable development is becoming increasingly important in policy making, evaluation practice and the scientific world in general. However, at present, there is neither a generally accepted set of measures and evaluation methods, nor specific standards to be met. Sustainable Development in Europe addresses these issues and presents an important and concise analysis of state-of-the-art sustainable development evaluation policies, programmes and projects currently at work in Europe.
Governance of Communication Networks
Few would doubt the potential of information technology to connect individuals, firms and organisations. Whether this will actually lead to the integration of markets and societies is a different issue. The articles collected in this book shed light on crucial considerations for the success of global communication networks. These include frameworks for regulation, inclusion of customers in defining product and service strategies, access to advanced technology and networks for all groups, and more.
Visualizing the Data City
This book investigates novel methods and technologies for the collection, analysis and representation of real-time user-generated data at the urban scale in order to explore potential scenarios for more participatory design, planning and management processes. For this purpose, the authors present a set of experiments conducted in collaboration with urban stakeholders at various levels (including citizens, city administrators, urban planners, local industries and NGOs) in Milan and New York in 2012. It is examined whether geo-tagged and user-generated content can be of value in the creation of meaningful, real-time indicators of urban quality, as it is perceived and communicated by the citizens. The meanings that people attach to places are also explored to discover what such an urban semantic layer looks like and how it unfolds over time. As a conclusion, recommendations are proposed for the exploitation of user-generated content in order to answer hitherto unsolved urban questions. Readers will find in this book a fascinating exploration of techniques for mining the social web that can be applied to procure user-generated content as a means of investigating urban dynamics.
Connecting a Digital Europe Through Location and Place
This book collects innovative research presented at the 17th Conference of the Association of Geographic Information Laboratories for Europe (AGILE) on Geographic Information Science, held in 2014 in Castellón, Spain. The scientific papers cover a variety of fundamental research topics as well as applied research in Geospatial Information Science, including measuring spatiotemporal phenomena, crowdsourcing and VGI, geosensor networks, indoor navigation, spatiotemporal analysis, modeling and visualization, spatiotemporal decision support, digital earth and spatial information infrastructures. The book is intended for researchers, practitioners, and students working in various fields and disciplines related to Geospatial Information Science and technology.
