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The Experience Economy
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Drawing For Dummies
The fast and easy way to learn to draw Drawing can enrich your life in extraordinary and unexpected ways. Drawing your everyday experiences can change how you and others see the world, while drawing from your imagination can give rise to fantastic new worlds. And, despite what you may believe, it's something just about anyone can learn to do. Drawing For Dummies offers you a fun, easy way to learn the drawing basics. Holding fast to the simple philosophy that only you can teach yourself to draw, it gives you the tools you need to explore the basics and move on to more advanced techniques. This revised edition of one of the most successful For Dummies guides includes Additional step-by-step instructions for drawing people, animals, still life, and more Coverage of effects, composition, and perspective How-to art projects that show you how to create your drawings from simple geometric shapes to finished artwork It's never too late to unleash the artist within. Let Drawing For Dummies, 2nd edition put you on the road to discovery and self-expression through drawing.
Nordic Tourism
Tourism is an increasingly important industry in the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) that is integral to economic, social and sustainable development. Nordic Tourism is the first comprehensive and accessible introduction to tourism in the region and also includes case studies from leading Nordic researchers on specific destinations, attractions, resources, concepts and issues.
Structural Steel Design
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This book is a comprehensive, stand alone reference for structural steel design. Giving the audience a thorough introduction to steel structures, this book contains all of the need to know information on practical design considerations in the design of steel buildings. It includes complete coverage of design methods, load combinations, gravity loads, lateral loads and systems in steel buildings, and much more.
Quality Tourism Experiences
The book draws together writers from different backgrounds and interdisciplinary interests and research methodologies, as a consequence, the book provides a model of the way researchers can work together to illuminate an area and to provide multiple representations and interpretations of that area. Moreover the book demonstrates interdisciplinary, transdisciplinary and intradisciplinary approaches and collaborations. Kathleen Andereck, Ph. D., Arizona State University West Sue Beeton, Ph. D., La Trobe University Heather E. Bowen, Ph. D., George Mason University Kelly S.-
Individual Counseling and Therapy
Individual Counseling and Therapy, 3rd edition, goes beyond the typical counseling textbook to teach the language of therapy from the basic to the advanced. Lucidly written and engaging, this text integrates theory and practice with richly illustrated, real-life case examples and dialogues that demystify the counseling process. Readers will learn how to use winning skills and techniques tailored to serve clients—from intake to problem exploration, awareness raising, problem resolution, and termination. Students have much to gain from the text’s depth, insights, candor, and practicality—and less to be befuddled by while they develop their therapeutic voice for clinical practice. PowerPoints, chapter test questions, and an instructor’s manual are available for download.
Recreational Tourism
"A decade after the first edition of this book established itself as one of the major books that covered the nature of the demand for tourism, and the implications of that demand, this second edition represents a significant updating of material that reflects contemporary thinking."
Istanbul
This groundbreaking volume investigates the processes of globalization in Istanbul, one of the oldest and grandest of world cities. Explaining the course of the conflicts and the compromises involved in maintaining a precarious urbanity, this theoretically informed volume focuses on the fields of struggle ranging from politics to heritage, humor to music, public space to housing.
Entertainment Tourism
Entertainment tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. This book explores the tourist experience in entertainment destinations. It introduces and outlines the concept of entertainment and tourism in the global environment, focusing on entertainment tourism development in Las Vegas, USA and Macau, China. Macau has become one of the most famous gaming destinations in the world, now surpassing Las Vegas in terms of gaming revenue. This book explores the market for entertainment tourism market and major trends, such as Virtual Reality, as well as the experience of tourists using entertainment products. This book is a valuable resource not only for social science researchers, but also for those in related fields, such as entertainment service providers and tourism officers, among many others.
