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Co-Creation
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and ad...
Strategic Marketing for Social Enterprises in Developing Nations
Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.
Achieving Sustainability Using Creativity, Innovation, and Education: A Multidisciplinary Approach
In recent years, there has been an increased emphasis placed on the role of creativity and innovation in critical areas such as thinking and problem-solving, self-management, stress tolerance and flexibility, education, sustainability, and the new normal caused by COVID-19. Though creativity is a crucial cognitive skill and innovation is a requirement to meet the challenges of today and tomorrow, these concepts must be thoroughly examined and considered as they are often misunderstood and underestimated. Achieving Sustainability Using Creativity, Innovation, and Education: A Multidisciplinary Approach discusses important issues surrounding human creativity and innovation as well as how education can develop cognitive abilities and skills and be improved to meet future challenges and demands using creativity and innovation. Covering topics such as creative leadership and problem-solving skills, it is ideal for practitioners, academicians, managers, policymakers, consultants, development specialists, researchers, instructors, and students.
Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution
As we move through the Fourth Industrial Revolution, people are becoming more concerned about the potential benefits and risks of digital technology and its impact. People are worried about the extent, the implementation, and the effect digital transformation will have on their privacy, jobs, and welfare. Business managers will be expected to navigate organizations and employees through this unknown territory of digital transformation and disruption. Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution is an essential reference source that uses a multidisciplinary approach to examine the concepts of imagination and creativity, as well as responsible managem...
Creating and Delivering Value in Marketing
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Age-Related Macular Degeneration
Age-related macular degeneration (ARMD) is a frequent disease of the elderly and the most common cause of blindness. Recently, various new treatment options have become available for ARMD. This book, written by recognized experts and including the results of international study groups, provides a comprehensive report on these treatments, documenting their rationale, uses, side-effects, and benefits. It will be of immense value to all with an interest in ARMD.
Human-Computer Interaction. HCI Applications and Services
Here is the fourth of a four-volume set that constitutes the refereed proceedings of the 12th International Conference on Human-Computer Interaction, HCII 2007, held in Beijing, China, jointly with eight other thematically similar conferences. It covers business applications; learning and entertainment; health applications; work and collaboration support; web-based and mobile applications; as well as, advanced design and development support.
Research Anthology on Approaches to Social and Sustainable Entrepreneurship
Social entrepreneurship has grown in popularity in recent decades as a way to use business models and innovation to address social and environmental issues. While these ventures are helpful to many, emerging opportunities and challenges in the field still need to be explored. It is essential to remain knowledgeable on the emerging research within the field of social entrepreneurship so that we may better implement entrepreneurial solutions to social issues. The Research Anthology on Approaches to Social and Sustainable Entrepreneurship presents a comprehensive collection of the recent research into the developments, challenges, and opportunities of social and sustainable entrepreneurship in the modern era. Covering topics such as ecotourism, leadership styles, and poverty alleviation, this major reference work is an indispensable resource for business leaders and executives, entrepreneurs, government officials, community leaders, students and educators of higher education, economists, sociologists, librarians, researchers, and academicians.
Paris, Paris!
Wahrend sich mehrere Ausstellungen anlasslich des 100. Todestags von Paula Modersohn-Becker (1876&1907) auf den Vergleich mit franzosischer Kunst, auf das Kunstlerpaar und die Bedeutung der Mumienportrats fur das Spatwerk der Malerin konzentrierten, setzt dieser Band einen neuen Schwerpunkt. Im ersten Teil geht es um junge Kunstlerinnen aus aller Welt, die wie Paula Modersohn-Becker um 1900 nach Paris gingen, um, inspiriert von Marie Bashkirtseff oder Friedrich Nietzsche, Freiheit und neue Impulse fur ihre Arbeit zu gewinnen, ferner um die Figur der Kunstlerin in der zeitgenossischen Literatur. Im Mittelpunkt des zweiten Teils stehen das Pariser Umfeld von Modersohn-Becker, die Bedeutung der dort entstandenen Selbstakte und schliesslich die Rolle von Otto Modersohn als Witwer und Nachlassbetreuer. Im dritten Teil werden erstmals Collagen der Berliner Kunstlerin Ruth Tesmar prasentiert. Sie erkunden die Beziehung zwischen Kunst und Literatur sowie den geistigen Raum, in dem Modersohn-Becker ihre Themen entwickelte.
Fat Studies
Fat Studies beschäftigen sich mit hohem Körpergewicht, ohne es auf die Wahrnehmung als Gesundheitsgefahr zu reduzieren. Sie fokussieren auf den gesellschaftlichen Umgang mit ›Übergewicht‹ als Ordnungs- und Herrschaftskategorie und analysieren, wie dicke Körper normiert und pathologisiert werden. International bereits weit entwickelt, sind die Fat Studies im deutschsprachigen Raum noch kaum bekannt. Die multidisziplinären und internationalen Beiträger*innen des Glossars präsentieren erstmals eine breite Palette zentraler Begriffe dieser jungen Disziplin: von A wie Aktivismus über I wie Intersektionalität bis Z wie Zucker.
