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Buying Happiness
The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of "the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.
A Business History of Retail
Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. A Business History of Retail fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present. Retailing is explored as both an economic and a cultural phenomenon, tracing retail strategies and business operations as they are reconfigured by retailers adapting to changing conditions, new technologies, government policies, and evolving markets. Relationships between the makers, sellers, and buyers of goods are shaped and reshaped as retailers, large and s...
Consuming Modernity
Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.
Shopping for Change
Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brin...
Selling Out or Buying In
Selling Out or Buying In? is the first work to illuminate the process by which consumers' access to goods and services was liberalized and deregulated in Canada in the second half of the twentieth century.
Global Family Capitalism
Emphasizing the diversity of regional and national models, this book explores the history of transformation of family businesses around the world during the twentieth and early twenty-first centuries. Expert contributors explore place-based family capitalism and the local embeddedness of family businesses, looking at how and why this family capitalism was transformed during the globalization and de-globalization periods in the last century. It explores the variation in the adaptations and transformation undertaken by family businesses in response to changes in technology, globalization, ideology, and institutions, as well as world wars, pandemics, and economic crises. The book also evaluates...
Captive Audience
White Spot, a popular BC restaurant chain, solicits hamburger concepts from third and fourth grade students and one of the student’s ideas becomes a feature on the kids’ menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community swathed in corporate swag, temporary tattoos, and a new “Home Depot song” written by a teacher and sung by the children. Kindergarten students return home with a school district-prescribed dental hygiene flyer featuring a maze leading to a tube of Crest toothpaste. Schools receive five cents for each flyer handed to a student. While commercialism has existed in our schools for over a centur...
A Business History of Soy
This is a business history of soy that reveals how Japanese imperial and military institutions and financial-mercantile-industrial interests created a role for soy as a versatile raw material and global commodity beginning in the 19th century, even before the Western world recognized this “oilseed.” Originating in the rich food cultures of Asia, soy is praised as the “magic bean.” About 360 million tons are produced in the world today, and it is traded globally to become food, feed, and fuel. It is the second largest source of vegetable oil in the world, and soy meal is an essential feed without which the modern livestock industries could not exist. Its dominance today is often accou...
Unity is Strength
Migration has been one of the most pressing societal issues throughout history. Immigrant associations play a crucial role in understanding this phenomenon. They channel migration streams, influence the assimilation of their members, and serve as representatives of the entire immigrant group in society. However, they remain an understudied subject, particularly in historical research. To address this gap, this study examines German immigrant associations in New York from the 1890s to the 1930s. Through an innovative combination of statistical and textual analyses, it explores the class composition of these associations, their intricate system of mutual aid, and their political activities. Th...
Food Will Win the War
During the Second World War, as Canada struggled to provide its allies with food, public health officials warned that malnutrition could derail the war effort. Posters admonished Canadians to "Eat Right" because "Canada Needs You Strong" while cookbooks helped housewives become "housoldiers" through food rationing, menu substitutions, and household production. Ian Mosby explores the symbolic and material transformations that food and eating underwent as the Canadian state took unprecedented steps into the kitchens of the nation, changing the way women cooked, what their families ate, and how people thought about food. Canadians, in turn, rallied around food and nutrition to articulate new visions of citizenship for a new peacetime social order.
