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Buying Happiness
The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways public thinkers represented, conceptualized, and institutionalized new ideas about consumption and consumer behaviours. Topics include the state’s creation of the first cost-of-living index in 1914–15, the development of consumer consciousness during the Depression, and the ways in which popular magazines encouraged an ethic of cautious consumerism in the postwar period. Bettina Liverant’s fresh approach connects changes in consumer consciousness with changes in the economy and behaviour. As the figure of “the consumer” moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.
A Business History of Retail
Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. A Business History of Retail fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present. Retailing is explored as both an economic and a cultural phenomenon, tracing retail strategies and business operations as they are reconfigured by retailers adapting to changing conditions, new technologies, government policies, and evolving markets. Relationships between the makers, sellers, and buyers of goods are shaped and reshaped as retailers, large and s...
North of America
In 1941, influential US publishing magnate Henry Luce declared the world was in the midst of the first great American century, believing his nation held the power and vision to lead and transform the world. What did a newly outward-looking and hegemonic United States mean for its northern neighbour? North of America is a sharp-eyed volume providing a unique look at postwar Canada, bringing to the fore the opinions and perceptions of a broad range of Canadians – from consumers to diplomats, jazz musicians to urban planners, and a diverse cross-section in between. As they grappled with issues including constitutional reform, transit policy, national security, the arrival of television, white supremacy, and postwar domesticity, Canadians were ever mindful of the unfolding American experience and its influence.
Consuming Modernity
Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.
Selling Out or Buying In
Selling Out or Buying In? is the first work to illuminate the process by which consumers' access to goods and services was liberalized and deregulated in Canada in the second half of the twentieth century.
Shopping for Change
Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brin...
A Business History of Soy
This is a business history of soy that reveals how Japanese imperial and military institutions and financial-mercantile-industrial interests created a role for soy as a versatile raw material and global commodity beginning in the 19th century, even before the Western world recognized this “oilseed.” Originating in the rich food cultures of Asia, soy is praised as the “magic bean.” About 360 million tons are produced in the world today, and it is traded globally to become food, feed, and fuel. It is the second largest source of vegetable oil in the world, and soy meal is an essential feed without which the modern livestock industries could not exist. Its dominance today is often accou...
Unity Is Strength
Migration has been one of the most pressing societal issues throughout history. Immigrant associations play a crucial role in understanding this phenomenon. They channel migration streams, influence the assimilation of their members, and serve as representatives of the entire immigrant group in society. However, they remain an understudied subject, particularly in historical research. To address this gap, this study examines German immigrant associations in New York from the 1890s to the 1930s. Through an innovative combination of statistical and textual analyses, it explores the class composition of these associations, their intricate system of mutual aid, and their political activities. Th...
Food Will Win the War
During the Second World War, as Canada struggled to provide its allies with food, public health officials warned that malnutrition could derail the war effort. Posters admonished Canadians to "Eat Right" because "Canada Needs You Strong" while cookbooks helped housewives become "housoldiers" through food rationing, menu substitutions, and household production. Ian Mosby explores the symbolic and material transformations that food and eating underwent as the Canadian state took unprecedented steps into the kitchens of the nation, changing the way women cooked, what their families ate, and how people thought about food. Canadians, in turn, rallied around food and nutrition to articulate new visions of citizenship for a new peacetime social order.
