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The Business of Tourism
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help readers not only understand these new changes but look at them with a critical eye and predict future trends. This book is an essential text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the nature of the tourist, to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.
Marketing for Tourism
This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses.
Hidden London
Travel under the streets of London with this lavishly illustrated exploration of abandoned, modified, and reused Underground tunnels, stations, and architecture.
Dielectric Metamaterials
Dielectric Metamaterials: Fundamentals, Designs, and Applications links fundamental Mie scattering theory with the latest dielectric metamaterial research, providing a valuable reference for new and experienced researchers in the field. The book begins with a historical, evolving overview of Mie scattering theory. Next, the authors describe how to apply Mie theory to analytically solve the scattering of electromagnetic waves by subwavelength particles. Later chapters focus on Mie resonator-based metamaterials, starting with microwaves where particles are much smaller than the free space wavelengths. In addition, several chapters focus on wave-front engineering using dielectric metasurfaces and the nonlinear optical effects, spontaneous emission manipulation, active devices, and 3D effective media using dielectric metamaterials.
The Business of Tourism
"This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student reading."Dr Nigel MorganReader in Tourism StudiesUniversity of Wales Institute, Cardiff The Business of Tourism is a well established and popular text, providing an accessible introduction to the study of travel and tourism, from its historical roots to the present-day state and likely future direction.This 7th edition provides an up-to-date account of the development, impacts and major players in this fast-moving industry as well as the significant changes in the wake of world events such as 9/11 and t...
Business Result
For more information, visit www.som.cranfield.ac.uk --
Stories We Tell Ourselves
Throughout history we have told ourselves stories to try and make sense of our place in the universe. Richard Holloway takes us on a personal, scientific and philosophical journey to explore what he believes the answers to the biggest of questions are. He examines what we know about the universe into which we are propelled at birth and from which we are expelled at death, the stories we have told about where we come from, and the stories we tell to get through this muddling experience of life. Thought-provoking, revelatory, compassionate and playful, Stories We Tell Ourselves is a personal reckoning with life’s mysteries by one of the most important and beloved thinkers of our time.
