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Communication Technology and Social Change
Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings. Its integrated focus expands and complements the scope of existing literature on this subject. Each chapter is organized around a specific structure, covering: *Background—offering an introduction of relevant communication techn...
Mass Media Effects Research
Publisher description
The Imaginationless Generation
In the present-day Tower of Babylon—the all-encompassing virtual world built of image layered upon image—children are the most vulnerable users. If we permit them unfettered access to media that promotes corporate and consumer values, while suppressing their cognitive development and creative imagination, then an ‘imaginationless generation’ may be our grim and inevitable future. This book takes the reader, whether an academic, a parent or an educator, through a startling journey from the harms lurking in the virtual worlds—to children’s health and well-being, to how they deal with representations of violence and sexuality, as well as exposure to cyberbullying, advertising, Inter...
The Marketplace of Attention
How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and st...
Kid Stuff
Robinson, Stacy L. Smith--Martin Morse Wooster "Washington Times"
Diffusion of Innovations, 5th Edition
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Binge and Bingeability
Binge and Bingeability: The Antecedents and Consequences of Binge Watching Behavior examines how the television industry has transformed over time to create the circumstances in which binge watching as a mass behavior can emerge, and what role audiences have played in the rising prevalence of this behavior. Arienne Ferchaud, recognizing that this behavior did not spring, fully formed, from streaming services, ties cultural approaches to binge watching with media psychology-oriented theories, including the concept of “bingeability”—the likelihood that a specific sow will be binge watched—alongside the psychological impacts binge watching may have on viewers over time. Scholars of media studies, television studies, sociology, cultural studies, and psychology will find this book particularly useful.
Communication Technology and Society
This text offers an understanding of emerging wired/wireless entertainment and information media. It researches new media and technology from interpersonal, organizational, and mass communication perspectives, and there are summaries of key finds and directions for future work.
The Internet Election
Analyzes the role of the Web in the 2004 presidential campaign with an eye toward following elections. This work covers grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of candidates on Web sites. It is aimed at political strategists, and Internet enthusiasts.
Frenemies
Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.
