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Designing Brand Identity
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, an...
The Study of Second Language Acquisition in the Asian Context
This book will be of special interest to English teachers and those in professional development in the region and/or who have classrooms with Asian learners. Paradigms appear to be shifting in Asian L2 learning in a region providing huge growth in English education. This will have an important bearing on the profession, including researchers, worldwide
The Unpredictable 2020
Life is so unpredictable at times. One minute everything is going exactly as planned and then out of the blue, your whole world crashes down. This is what happened in the year 2020. So many of us might have lost their jobs, their loved ones & what not. This book is just about the aspects people have experienced during this phase. The loneliness they felt when they had nothing to do. Just to let you all feel that you're never alone in the race of sorrows. Many of us walk through the same path with different foot steps. The only message from our book, THE UNPREDICTABLE 2020 is that even after the struggles, the suffering, the unexpected pain we still can lead a life worthliving. Even after the unpredicted events that are going to come around listen to me. Just once "You're important".
Building a billionaire mindset
"Dive into the collective wisdom of 'Billionaire Minds,' a compilation featuring various contributors sharing unique perspectives on achieving unparalleled success. Explore the common principles of vision, resilience, and strategic decision-making that transcend industries. This anthology offers a concise guide to cultivating a mindset of abundance and prosperity, making it a valuable resource for aspiring individuals across different fields."
Anthropometry, Apparel Sizing and Design
Anthropometry, Apparel Sizing and Design, Second Edition, reviews techniques in anthropometry, sizing system developments, and their applications to clothing design. The book addresses the need for the improved characterization of population size, weights and the shapes of consumers. This new edition presents the very latest advances, and is expanded to include in-depth coverage of sizing and fit for specific groups and applications. Sections cover the development of sizing systems, classification and body types, the use of anthropometric data, body measurement devices and techniques, including 3D scanners for the full body and for particular body parts, 4D scanning technology and motion ana...
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Natural Dyes
Textile materials without colorants cannot be imagined and according to archaeological evidence dyeing has been widely used for over 5000 years. With the development of chemical industry all finishing processes of textile materials are developing continuously and, ecological and sustainable production methods are very important nowadays. In this book you can be find the results about the latest researches on natural dyeing.
Surreal Moments : A Collection of Beautiful Poems
About the Book: ‘Poetry is when an emotion has found its thought and the thought has found words’ - Robert Frost. It is not without a reason that humans call the best of everything ‘poetry’. In the famous romance novel, The Notebook by Nicholas Sparks, the hero calls his lover a ‘living poem’. Likewise, our best literature (irrespective of its form), movies, arts, places, food, and even wine is called ‘poetic’. No matter how scientifically advanced or technologically sophisticated we get, humans will always read and write poetry to express their emotions and feelings. We don’t read and write poetry because it’s fancy. We read and write poetry because we are members of the...
The 5-Minute Pediatric Consult
Find answers fast with The 5-Minute Pediatric Consult, 9th Edition—your go-to resource for the effective medical care of infants, children, and adolescents. Using the proven 5-Minute format, it provides rapid access to information on diagnosis, treatment, medications, follow-up, and associated factors for more than 530 diseases and conditions. The 5-Minute Pediatric Consult is designed to help you make quick, accurate decisions every day ... helping you save time and offer every patient the best possible care.
