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Designing Brand Identity
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, an...
The Study of Second Language Acquisition in the Asian Context
This book will be of special interest to English teachers and those in professional development in the region and/or who have classrooms with Asian learners. Paradigms appear to be shifting in Asian L2 learning in a region providing huge growth in English education. This will have an important bearing on the profession, including researchers, worldwide
Anthropometry, Apparel Sizing and Design
Anthropometry, Apparel Sizing and Design, Second Edition, reviews techniques in anthropometry, sizing system developments, and their applications to clothing design. The book addresses the need for the improved characterization of population size, weights and the shapes of consumers. This new edition presents the very latest advances, and is expanded to include in-depth coverage of sizing and fit for specific groups and applications. Sections cover the development of sizing systems, classification and body types, the use of anthropometric data, body measurement devices and techniques, including 3D scanners for the full body and for particular body parts, 4D scanning technology and motion ana...
The Unpredictable 2020
Life is so unpredictable at times. One minute everything is going exactly as planned and then out of the blue, your whole world crashes down. This is what happened in the year 2020. So many of us might have lost their jobs, their loved ones & what not. This book is just about the aspects people have experienced during this phase. The loneliness they felt when they had nothing to do. Just to let you all feel that you're never alone in the race of sorrows. Many of us walk through the same path with different foot steps. The only message from our book, THE UNPREDICTABLE 2020 is that even after the struggles, the suffering, the unexpected pain we still can lead a life worthliving. Even after the unpredicted events that are going to come around listen to me. Just once "You're important".
Building a billionaire mindset
"Dive into the collective wisdom of 'Billionaire Minds,' a compilation featuring various contributors sharing unique perspectives on achieving unparalleled success. Explore the common principles of vision, resilience, and strategic decision-making that transcend industries. This anthology offers a concise guide to cultivating a mindset of abundance and prosperity, making it a valuable resource for aspiring individuals across different fields."
Asian English Language Classrooms
The teaching of English in the Asian context is always challenging and dynamic because both teachers and learners have diverse linguistic and cultural backgrounds. Equally important, where English is not widely used outside the classroom, English language classrooms are an authentic site of learner engagement. For these reasons, for all those concerned with contemporary English language teaching (ELT) in Asia, Asian English Language Classrooms: Where Theory and Practice Meet, provides an account of theoretical orientations and practices in the teaching of English to multilingual speakers whose primary language is not English. While covering the fundamental ELT areas (e.g., the teaching of la...
Natural Dyes
Textile materials without colorants cannot be imagined and according to archaeological evidence dyeing has been widely used for over 5000 years. With the development of chemical industry all finishing processes of textile materials are developing continuously and, ecological and sustainable production methods are very important nowadays. In this book you can be find the results about the latest researches on natural dyeing.
AI-Based Data Analytics
This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include: The role of Explainable AI in improving customer experiences in e-commerce Sentiment analysis of social media Data analytics in business intelligence Federated learning for business intelligence AI-based planning of business management An AI-based bu...
Anthropometry
Today, human factors and ergonomics professionals worldwide contribute to the design and evaluation of tasks, jobs, products, environments, and systems in order to make them compatible with the needs, abilities, and limitations of people. By understanding anthropometry, professionals can ensure that our home and working environments are comfortable and designed with the human in mind. This book aims to show how an understanding of anthropometrics can influence workspace design, ergonomics in the office, ergonomics in the home, and health and safety at work. This book discusses the measurement of the human body and human variability. Anthropometry may seem to be relatively simple but the real...
