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The Politics of Marketing the Labour Party
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Political Communication in Britain
Political Communication in Britain offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign. Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced the election, the opening part of this volume features insiders discussing their respective parties’ operations, including their successes and disappointments. This section also includes expert examinations of Boris Johnson’s ‘oven ready deal’ as well as the digital advertising and controversial public relations efforts that he...
Framing Politics
Britain Deserves Better; New Labour, New Danger; Labour isn't Working: election posters are the most direct form of political appeal. Posters have also been an ever-present feature of all general elections fought since the beginning of the 20th century and remain an important aspect of modern campaigning.
Political Communication in Britain
Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the 2017 General Election. It also includes chapters from party strategists responsible for devising and executing the rival campaigns. Furthermore contributions from journalists offer a media perspective on the campaign. The remainder of the book consists of academic material designed to complement and augment the aforementioned professionals’ chapters. Here the focus is on the major dynamics of political communication, specifically the roles of the press, television, advertising, internet and other such phenomena during the 2017 Snap Election.
The 2019 European Electoral Campaign
The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.
Political Communications
Political Communications offer a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.
Political Communication in Britain
The 2010 General Election represented a pathbreaking contest in Political Communication. The TV debates changed forever the feel of the campaign. This book brings together key commentators, analysts and polling experts to present readers with a unique and valuable insight into the development of political communication in British Politics.
Political Communication in Britain
This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing complexity of the democratic process given the development of a more multifaceted party system and a growing fragmentation in mass media audiences. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three. This book provides invaluable insights into contemporary British politics through analysis of an election whose outcome, an outright Conservative victory, surprised many commentators. It will appeal to students and scholars in the fields of electoral politics and media and communication, as well as to practitioners and the wider reader interested in British general elections.
Fact-Checking Journalism and Political Argumentation
This timely book examines the role of fact-checking journalism within political policy debates, and its potential contribution to public engagement. Understanding facts not to operate in a political vacuum, the book argues for a wide remit for fact-checking journalism beyond empirically-checkable facts, to include the causal relationships and predictions that form part of wider political arguments and are central to electoral pledges. Whilst these statements cannot be proven or disproven, fact-checking can, and sometimes does, ask pertinent critical questions about the premises of those claims and arguments. The analysis centres on the three dedicated national British fact-checkers during the UK’s 2017 snap general election, including their activity and engagement on Twitter. The book also makes a close political discourse and argumentation analysis of three key issue debates in flagship reporting from Channel 4 News and the BBC.
Englishness
This book presents a strong and original argument about English nationalism and the ways in which it is currently transforming British politics.
