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The Politics of Marketing the Labour Party
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Fact-Checking Journalism and Political Argumentation
This timely book examines the role of fact-checking journalism within political policy debates, and its potential contribution to public engagement. Understanding facts not to operate in a political vacuum, the book argues for a wide remit for fact-checking journalism beyond empirically-checkable facts, to include the causal relationships and predictions that form part of wider political arguments and are central to electoral pledges. Whilst these statements cannot be proven or disproven, fact-checking can, and sometimes does, ask pertinent critical questions about the premises of those claims and arguments. The analysis centres on the three dedicated national British fact-checkers during the UK’s 2017 snap general election, including their activity and engagement on Twitter. The book also makes a close political discourse and argumentation analysis of three key issue debates in flagship reporting from Channel 4 News and the BBC.
Political Communication in Britain
Political Communication in Britain offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign. Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced the election, the opening part of this volume features insiders discussing their respective parties’ operations, including their successes and disappointments. This section also includes expert examinations of Boris Johnson’s ‘oven ready deal’ as well as the digital advertising and controversial public relations efforts that he...
Your Britain
New Labour's electoral success of the late 20th century was due in no small part to its grasp of media communication. This book reminds us that the importance of the mass media to Labour's political fortunes is by no means a modern phenomenon.
European Enlargement Across Rounds and Beyond Borders
This volume suggests new, theoretically informed approaches for historians and social scientists to engage with the policy of enlargement – across rounds and in all its diversity. It follows three approaches: first tracing Longue Durée developments; second, investigating enlargement Beyond the Road to Membership; and third, exploring the Entangled Exchanges and synergies between the EC/EU and its outside. It attempts to properly historicise the process of enlargement with contributions from historians, social scientists and a legal scholar exemplifying suggested approaches and theoretical reflections from the various disciplines.
Machiavelli, Marketing, and Management
This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.
Social Movements in Elections
This book focuses on the interrelatedness of social movements and elections and develops the theoretical dimension of movement-voter interaction. It posits that social movements engage in communicative tactics during elections to highlight specific issues and to convey ideas, values and beliefs to the voter. Applying methodological tools from political discourse analysis, the book considers the breadth of on- and offline tactics employed by the UK movement groups The People's Assembly Against Austerity and Extinction Rebellion in the 2015, 2017 and 2019 general elections. The book argues the case for social movement-voter interaction as a key aspect of social movement and political communication research.
Encyclopedia of Political Communication
"Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-se...
The Trojan Horse
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more general colonization of the state by private capital and the challenge posed to the dominance of neo-...
Routledge Handbook of Political Management
A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.
