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Insight
INSIGHT By the best-seller Brazilian author Daniel C. Luz The happiest human beings all have one thing in common: they've searched for excellence, and learned how an insight into how they live their lives, and the impact that their feelings, thoughts and opinions exert on the world is the only path to true contentment and everlasting joy. -------------- INSIGHT is warm and supportive inspirational book to help ease worry and panic by bestselling author Daniel C Cruz - new edition for 2016 by Editora DVS BRAZIL. Drawing on his own experience as a radio talk-show presenter and inspirational speaker, Daniel shares his insights into these extremely common and often distressing questions we face ...
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Handbook of Research on Gamification Dynamics and User Experience Design
In todays digital society, organizations must utilize technology in order to engage their audiences. Innovative game-like experiences are an increasingly popular way for businesses to interact with their customers; however, correctly implementing this technology can be a difficult task. To ensure businesses have the appropriate information available to successfully utilize gamification in their daily activities, further study on the best practices and strategies for implementation is required. The Handbook of Research on Gamification Dynamics and User Experience Design considers the importance of gamification in the context of organizations improvements and seeks to investigate game design from the experience of the user by providing relevant academic work, empirical research findings, and an overview of the field of study. Covering topics such as digital ecosystems, distance learning, and security awareness, this major reference work is ideal for policymakers, technology developers, managers, government officials, researchers, scholars, academicians, practitioners, instructors, and students.
Handbook of Research on the Influence and Effectiveness of Gamification in Education
Gamification is an increasingly popular technology that has been utilized across a number of fields such as business, medicine, and education. As education continues to turn toward online teaching and learning, gamification is one of many new technologies that have been proven to assist educators in providing holistic and effective instruction. Additional research is required to ensure this technology is utilized appropriately within the classroom. The Handbook of Research on the Influence and Effectiveness of Gamification in Education considers the importance of gamification in the current learning environment and discusses the best practices, opportunities, and challenges of this innovative technology within an educational setting. Covering a wide range of critical topics such as engagement, serious games, and escape rooms, this major reference work is essential for policymakers, academicians, administrators, scholars, researchers, practitioners, instructors, and students.
HCI in Business, Government and Organizations
This book constitutes the refereed proceedings of the 9th International Conference on HCI in Business, Government and Organizations, HCIBGO 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The HCIBGO 2022 proceedings focuses in topics such as artificial intelligence and machine learning, blockchain, service design, live streaming in electronic commerce, visualization, and workplace design.
Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy
Heavily dominated by the sector of information and communication technologies, economic organizations pursue digital transformation as a differentiating factor and source of competitive advantage. Understanding the challenges of digital transformation is critical to managers to ensure business sustainability. However, there are some problems, such as architecture, security, and reliability, among others, that bring with them the need for studies and investments in this area to avoid significant financial losses. Digital transformation encompasses and challenges many areas, such as business models, organizational structures, human privacy, management, and more, creating a need to investigate ...
Masterstroke
A practical guide that will deeply change the way you negotiate and make decisions in a negotiation! Who has never felt vulnerable after a negotiation after realizing that they did not recognize a tactic their counterpart used? Just like in a game of chess, negotiation tactics are intentional practices adopted during negotiations in order to produce the desired and predetermined effects on the counterpart you are negotiating with. For this reason, it is vital to know them, both to improve your understanding of the scenario in which you are negotiating and to know how and when to use them in order to maximize the desired results. This book compiles the 48 most powerful negotiation tactics, co...
Museums and the Climate Crisis
Museums and the Climate Crisis shows how museums can respond to the interrelated global climate, biodiversity and pollution crises. They have a unique role because they take a long-term perspective, and their scholarship and independence mean that they remain trusted by the public. Providing insights and international case studies from a range of museum and gallery professionals, academics and consultants, this book explores how museums can use this unique perspective to engage the public as active citizens, and how they are exemplars of good practice in areas such as emissions reduction and encouraging biodiversity. It shows how museums can combat climate exhaustion by drawing on understand...
Advances in Design and Digital Communication III
This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 6th International Conference on Digital Design and Communication, Digicom 2022, held on November 3–5, 2022, as an hybrid event, from Barcelos, Portugal, and continuing the tradition of the previous book, it describes new design strategies and solutions to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.
