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Invertir en política
La cada vez mayor pluralidad política, la apertura de la economía mexicana y sobre todo, el actual gobierno, imponen retos al sector privado. Además de estar obligados a ser competitivos en sus mercados, es necesario ser competitivos políticamente esto implica conocer al sector público y cómo funciona para poder intervenir asertivamente en los procesos de toma de decisiones. A eso se le llamará "invertir en política".El objetivo de la obra es proveer una perspectiva sobre la política desde la cual el empresario pueda entender lo que tiene en común y lo que tiene distinto del sector privado, con el fin de conocer sus dinámicas y diseñar formas asertivas para intervenir en las decisiones públicas.
Secuencia
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Textbook of Stroke Medicine
Fully revised throughout, the new edition of this concise textbook is aimed at doctors preparing to specialize in stroke care.
The Zapatista Movement and Mexico's Democratic Transition
Transitions from authoritarian to democratic governments can provide ripe scenarios for the emergence of new, insurgent political actors and causes. During peaceful transitions, such movements may become influential political players and gain representation for previously neglected interests and sectors of the population. But for this to happen, insurgent social movements need opportunities for mobilization, success, and survival. This book looks at Mexico'sZapatista movement, and why the movement was able to mobilize sympathy and support for the indigenous agenda inside and outside of the country, yet failed to achieve their goals vis-à-vis the Mexican state.
Composer Genealogies
Throughout the western classical tradition, composers have influenced and been influenced by their students and teachers. Many musicians frequently add to their personal acclaim by naming their teachers and the lineage through which they were taught. Until now, the relationships between composers have remained uncataloged and understudied, but with enough research, it is possible to document entire schools of composition. Composer Genealogies: A Compendium of Composers, Their Teachers, and Their Students is the first volume to gather the genealogies of more than seventeen thousand classical composers in a single volume. Functioning as its own fully cross-referenced index, this volume lists composers and their dates, followed by their teachers and notable students. A short introduction presents the parameters by which composers were selected and provides a survey of the literature available for further study. Gathering records and information from reference books, university websites, obituaries, articles, composers’ websites, and even direct contact with some composers, Pfitzinger creates a valuable resource for music researchers, composers, and performers.
Impact of Materials on Society
"This textbook is intended to accompany a freshman-level undergraduate course created by University of Florida faculty with support from the Materials Research Society, Department of Defense, National Science Foundation. The course examines the discovery, development, and use of materials over time in order to distill lessons from the past that may guide materials engineering innovation in the future. Developed by a team of materials engineers and humanities scholars, this textbook operates at the intersection of material culture and materials science and is intended for use by students of both engineering and the humanites"--Page 3.
Ephemeral Retailing
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands ...
