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Management in Virtual Environments
The following publication consists of 12 case studies, which encompass various aspects of the ICT impact on contemporary businesses, focusing – among other things – on such concepts as: crowdsourcing, the internet of things, design thinking, digital entertainment, e-commerce, online and off-line distribution or social media marketing.
Digital Transformation and Disruption of Higher Education
Written during the COVID pandemic, this book offers a unique, timely insight into the acceleration of digitalization in higher education.
Digital Media and Innovation
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.
Higher Education at the Crossroads of Disruption
Higher Education at the Crossroads of Disruption: The University of the 21st Century looks at the various areas of higher education that will likely undergo radical changes. This books examines how teaching formats will vary, and how curricula and course content will evolve.
Business School Leadership and Crisis Exit Planning
Published for the fiftieth anniversary of the EFMD, this volume includes contributions from top business school leaders.
Film Reboots
Through a set of vibrant case studies, this collection investigates rebooting as a practice that seeks to remake an entire film series or franchise, with ambitions that are at once respectful and revisionary.
Stratejik İşletme Yönetiminde Teknolojinin Endüstriyel Süreci
İçerisinden geçtiğimiz ve yeni dünya düzeninin kurulmaya çalışıldığı bir atmosferde, iki hayati konunun ön plana çıktığı gözlemlenmektedir. “Teknoloji” ve “Ekonomi” nin başat aktörler olarak bulunduğumuz yüzyılın ilk çeyreğinin sonuna doğru belirginleştiği de ifade edilebilir. Üretim, tüketim ve bölüşüm gibi hayatın içinde yer alan unsurların oluşturduğu ekonomik sistemin bir denge üzerinde yol aldığı genel geçerli bir kuraldır. Doğal kaynaklar (Madde, yer ve enerji), sermaye, emek ve teşebbüslerin (Girişimci) bir araya getirdiği “Üretim” sonucu açığa çıkan mal veya hizmetin üretime katılanlar arasında paylaşımı “...
THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING
The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
Tüketici Davranışları -II- Güncel Akademik Çalıșmalar
Küreselleşmenin de etkisiyle birçok alanda olduğu gibi pazarlama alanında hızlı değişimler yaşanmaktadır. Geleneksel pazarlama yöntemleri yerini modern pazarlama yöntemlerine bırakmıştır. Günümüzde işletmeler açısından önemli rekabet avantajlarından biri de güncel tüketici davranışlarına göre yeni stratejiler geliştirebilmektir. Pazar payını korumanın ve artırmanın temel kaynağı bu stratejilerde gizlidir. Değişen tüketici davranışlarına en hızlı uyum sağlayan ve tüketiciyi kral/kraliçe olarak gören işletmeler, temel amaçlarını gerçekleştirmek için önemli bir güce sahip olmaktadır. Bu kitabın güncel akademik çalışmalarla tüketici davranışları alanına ve akademik camiaya yararlı olması beklenmektedir. Eserden beklenen katma değerin arttırılması düşüncesi ile geniş bir alana sahip olan pazarlama alanında tüketici davranışlarını inceleyen çalışmalar aynı çatı altında toplanmıştır. Kitapta tüketici davranışı ile ilgili farklı alanlardaki çalışmalara yer verilmiştir.
The Third Shift
"The Third Shift. Andragogical Reflections on the @ktywny Senior Project" is a monograph devoted to the numerous aspects of senior education, all the more valuable, since it is based on experience. Not only does it constitute an example of good practice, but it is also characterised by a scientific approach to the presented information. Representatives of diverse circles and social groups, employees of Lower Silesiannon-governmental organisations, and, last but not least, the seniors who took part in the project - have contributed to the writing of the present book. The seniors themselves are the authors of the title "The Third Shift" which is to symbolise people of advanced age, the third generation, as well as the start of seniors' active participation in social life.
