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Impact of ICTs on Event Management and Marketing
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Kemalism as a Fixed Variable in the Republic of Turkey
Since its foundation, Kemalism has played a significant role in the political and social life of the Republic of Turkey. At the same time, Kemalism is one of the most controversial terms in Turkish political life. It is connected to historical personalities like its eponym Mustafa Kemal Atatürk as well as other personalities like Ismet Inönü, Recep Peker and more. This volume illustrates different aspects of Kemalism and highlights the positive and negative incidents and reforms associated with it.
Events Management
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and p...
Oral and Maxillofacial Surgery
Oral and Maxillofacial Surgery Oral and Maxillofacial Surgery Edited by Lars Andersson, Karl-Erik Kahnberg and M. Anthony Pogrel Oral and Maxillofacial Surgery is a comprehensive reference for all trainees and specialists in oral and maxillofacial surgery, oral surgery, and surgical dentistry. This landmark new resource draws together current research, practice and developments in the field, as expressed by world authorities. The book’s aim is to cover the full scope of oral and maxillofacial surgery, incorporating recent technical and biological developments within the specialty. It provides a uniquely international and contemporary approach, reflecting the exciting developments of techni...
The Migration Conference 2018 Book of Abstracts and Programme
This volume presents the book of abstracts and programme for the Migration Conference 2018 hosted by ISEG and IGOT at Universidade de Lisboa, Portugal from 26 to 28 June 2018. It covers about 140 sessions and over 600 contributors from about 60 countries joining from around the world.
Event Management & Event Tourism
This book provides, both an overview of event studies and a foundation for professional event management.
D&B Europa
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Hospitality Marketing
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
