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The Machine Age of Customer Insight
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Marketing-Management
Indem sie nachhaltige Wettbewerbsvorteile gegenüber Konkurrenten aufbauen. Dies ist die Aufgabe von Marketing, das allerdings in Unternehmen nicht nur eine Führungsphilosophie sein darf, sondern auch eine konkrete Management-Aufgabe. In diesem Sinne führen die Autoren durch den Ablauf einer Marketing-Konzeption: Markt- und Wettbewerbsanalyse Marketing-Ziele, -Strategien und -Instrumente Marketing-Controlling Marketing-Implementierung und -Organisation Das Lehrbuch ist didaktisch bestens aufbereitet: Über 250 Abbildungen, Lernziele, Marginalien und Schlüsselbegriffe vereinfachen das Lernen Textkästen, Zusammenfassungen und viele Beispiele vertiefen das Gelernte
Ultra-thin Chip Technology and Applications
Ultra-thin chips are the "smart skin" of a conventional silicon chip. This book shows how very thin and flexible chips can be fabricated and used in many new applications in microelectronics, Microsystems, biomedical and other fields. It provides a comprehensive reference to the fabrication technology, post processing, characterization and the applications of ultra-thin chips.
Oedipus and the Devil
This bold and imaginative book marks out a different route towards understanding the body, and its relationship to culture and subjectivity. Amongst other subjects, Lyndal Roper deals with the nature of masculinity and feminity.
Contraception
Contraception is not an invention of modern times, nor is it a purely personal matter. Social institutions such as the church and the state have exerted their influence as effectively as doctors, population theorists, and the early pioneers of the feminist movement. All of these claim a special expertise in matters of ethics and morality, and so have shaped the discourses on and practices of birth control over the centuries. In this engaging new book Robert Jütte offers a history of contraception from the Ancient world to the present day. He distinguishes two broad phases: first, a long phase, extending from the Ancient world up to the 18th century, in which birth control was part of a trad...
Thieves in Court
An exploration of how petty theft in the nineteenth-century German countryside contributed to the modern-day legal system and property laws.
Pietism and Community in Europe and North America, 1650-1850
Pietist movements challenged traditional forms of religious community, group formation, and ecclesiology. Where many older accounts have emphasized the individual and subjective nature of Pietists to the exclusion of community, one of the hallmarks of Pietism has been the creation of groups and experimentation with new forms of religious association and sociality. The essays presented here reflect the diverse ways in which Pietists struggled with the tension between the separation from the “world” and the formation of new communities from the seventeenth to the nineteenth century in Europe and North America. Presenting a range of methodological perspectives, the authors explore the processes of community formation, the function of communicative networks, and the diversity of Pietist communities within the context of early modern religious and cultural history. Religious History and Culture Series – Volume 4 Subseries Editors: Joris van Eijnatten & Fred van Lieburg
The Cult of Saint Katherine of Alexandria in Late-Medieval Nuremberg
Katherine of Alexandria was a major object of devotion within medieval Europe, ranking second only to the Virgin Mary in the canon of female saints. Yet despite her undoubted importance, relatively little is known about the significance and function of her cult within the German-speaking territories that stood at the heart of Europe. Anne Simon's study adds a welcome new interdisciplinary perspective to the study of Saint Katherine and the wider ecclesiastical landscape of a medieval Europe poised on the edge of religious change. Taking as a case study the wealthy and politically influential merchant city of Nuremberg, this book draws on a wide variety of textual and visual sources to explor...
The Machine Age of Customer Insight
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Inszenierte Welten
Uber drei Generationen hinweg haben Theodor de Bry, seine Sohne, Johann Theodor und Johann Israel, und deren Schwiegersohn, Matthaus Merian, in Frankfurt zwei der bedeutendsten Reisesammlungen der Fruhen Neuzeit heraus gegeben: Die West-Indischen Reisen berichteten von der Entdeckung und Eroberung Amerikas, wahrend die Ost-Indischen Reisen den Aufstieg Hollands zur Handelsmacht in Asien um 1600 mitverfolgten. Beide Serien erschienen deutsch und lateinisch, waren fur ein europaisches Publikum bestimmt und reich mit Kupferstichen illustriert. Mit ihrem global angelegten Verlagsprojekt entfalteten die de Bry eine Bilderwelt, die von den Wundern und Schrecken der neu entdeckten Welten ebenso gep...
