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Cats, Mats and Marketing Plans
How do we keep marketing simple in a complex world? How can we make an offer that stands out? How do we craft our communications to engage, not enrage our customers? With the tools available in the digital world, marketing is more accessible than ever, no matter what your budget. But there's more to marketing than email, adverts and social media. And if you don't have a background in marketing, knowing where to start can be tricky. Academic institutions and big corporates can make it appear complex and bewildering. This book is your guide to keeping your marketing simple. Using the easy "Offer-Goal-Activity" model you'll be able to build a simple marketing plan. The stories and tips will hel...
Clinical Pharmacy and Therapeutics
The new edition of this popular, well-established textbook addresses the expanding role of the pharmacist in treating patients. It covers treatment of common diseases as well as other medical, therapeutic and patient related issues. Written by both pharmacists and clinicians to reflect a team approach, it offers an in-depth analysis of drug therapy in the treatment of disease, relying on input from the pharmacist as a member of the "team" in hospital and community settings. Information is easy to locate in a logical format organized primarily by systems and disorders.
Panzer
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German Airborne Troops, 1936-45
This book is a full-length study of the parachute and air-landing troops, Fallschirmjäger, of the Third Reich.
Law of the Internet, 4th Edition
Law of the Internet, Fourth Edition is a two-volume up-to-date legal resource covering electronic commerce and online contracts, privacy and network security, intellectual property and online content management, secure electronic transactions, cryptography, and digital signatures, protecting intellectual property online through link licenses, frame control and other methods, online financial services and securities transactions, antitrust and other liability. The Law of the Internet, Fourth Edition quickly and easily gives you everything you need to provide expert counsel on: Privacy laws and the Internet Ensuring secure electronic transactions, cryptography, and digital signatures Protectin...
Let There Be Life
The authorized biography of IVF pioneer Robert Edwards is a compelling account of how he led a medical and social revolution by making babies in 'test tubes'. Prevailing against opposition when human embryology was new and sacrosanct territory, he was the champion of women and men with infertility, and now millions owe their existence to assisted reproductive technologies. An improbable hero of science, he was a coal miner's son and a gritty Yorkshireman who rode a roller coaster of endeavour to a breakthrough for which he was rewarded with a Nobel Prize and knighthood. After Louise Brown was born, he became an entrepreneurial clinic director and publisher, but, alas, he never received so much acclaim for stem cell science and screening for heritable diseases.
Telling Tales
Telling Tales looks at the provision made for the different types of guidance and counselling in learning available.
