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Advancing Reasoned Action Theory
Dedicated to Martin Fishbein, the premier social psychologist in the area of attitude and attitude change, this volume focuses on his work as the codeveloper of reasoned action theory—an approach to behavioral prediction and change that has been used in thousands of research studies. Immediately after Fishbein's death, the Annenberg Public Policy Center at the University of Pennsylvania established a memorial lecture series in his honor. This volume offers ten formal papers derived from those lectures, starting with a summary of the evolution of reasoned action theory and a quantitative analysis of the current approach, followed by a discussion of ways to expand the capacity of the theory,...
Attention, Attitude, and Affect in Response To Advertising
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the c...
The Night is Young
The Night Is Young takes us past the stereotypes of macho hombres and dark-eyed señoritas to reveal the complex nature of sexuality in modern-day Mexico. Drawing on field research conducted in Guadalajara, Mexico's second-largest city, Héctor Carrillo shows how modernization, globalization, and other social changes have affected a wide range of hetero- and homosexual practices and identities. Carrillo finds that young Mexicans today grapple in a variety of ways with two competing tendencies. On the one hand, many seek to challenge traditional ideas and values they find limiting. But they also want to maintain a sense of Mexico's cultural distinctiveness, especially in relation to the Unite...
Prediction and Change of Health Behavior
This book is based on a symposium held in honor of Martin Fishbein’s 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania. The book’s chapters are organized around two broad themes that reflect Marty’s major research interests: Attitudes and Behavior and Health Promotion. Marty first started to work on a theory of attitudes while pursuing his dissertation research at UCLA.
Bad Boys
Black males are disproportionately "in trouble" and suspended from the nation’s school systems. This is as true now as it was when Ann Arnett Ferguson’s now classic Bad Boys was first published. Bad Boys offers a richly textured account of daily interactions between teachers and students in order to demonstrate how a group of eleven- and twelve-year-old males construct a sense of self under adverse circumstances. This new edition includes a foreword by Pedro A. Noguera, and an afterword and bibliographic essay by the author, all of which reflect on the continuing relevance of this work nearly two decades after its initial publication.
Dollars and Sex
Explores the economics of love and sex, applying economic principles to the mysteries of libido, gender, and power.
Aging and the Life Course
Aging & the Life Course: Social & Cultural Contexts provides an accessible, up-to-date introduction to the study of aging and the life course from a distinctly sociological perspective. It explores the sociocultural dimensions of aging while encouraging critical thinking about the diversity of aging experiences, societal attitudes toward older adults, the politics and economics of growing old, and end-of-life resources. Throughout the text, Deborah Lowry emphasizes the relevance of the material for working with older populations, understanding social policy and policy debates, improving communities, relating to others, and understanding ourselves. Organized into four major sections, Part I introduces students to fundamental demographic, sociological, and life course concepts; part II explores the experiences and conditions of aging, especially in particular groups; and part III presents current research on older adults’ engagement in work, family, social networks, and sex. Finally, Part IV addresses themes of aging and social change.
Transformative Consumer Research for Personal and Collective Well-being
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
