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Mídia, experiência e interação: leituras críticas sobre a comunicação
“Mídia, experiência e interação: leituras críticas sobre a comunicação" reúne grande diversidade de objetos e abordagens na leitura crítica da comunicação, de seus processos e de seus produtos. Da interatividade na televisão digital ao uso educativo de vídeos na web, passando pelo cinema, pelo telejornalismo, pelo marketing e pelo universo dos talent shows, os textos lançam olhares sobre diferentes níveis do processo comunicativo, contribuindo, no todo, para a construção de uma nova linha de análise, múltipla e difusa como o mundo observado pelos autores.
Autophagy
Starting in the early 1970s, a type of programmed cell death called apoptosis began to receive attention. Over the next three decades, research in this area continued at an accelerated rate. In the early 1990s, a second type of programmed cell death, autophagy, came into focus. Autophagy has been studied in mammalian cells for many years. The recen
Biodiversity Enrichment in a Diverse World
This book - Biodiversity Enrichment in a Diverse World - considered biodiversity (plants, animals, fungi, and microbes) from three different angles: genetics, species, and ecosystems. The relationships between them are complex and it looks at these aspects from different angles and also various interventions at different levels. The scientific approach of the book demonstrates that the three levels are closely inter-connected and action is therefore needed to conserve and protect the systems if the benefits provided to human life will continue to be available. However, conservation of the biological diversity is essentially an umbrella term for traditional species, relationship to human health, ecosystem conservation and the need to manage the human use of the species and ecosystems in a sustainable way.
Uncitral Legislative Guide on Public-Private Partnerships
The Model Legislative Provisions and the Legislative Guide on Public-Private Partnerships were prepared by the United Nations Commission on International Trade Law (UNCITRAL) and adopted at its fifty-second session (Vienna, 8-19 July 2019). In addition to representatives of member States of the Commission, representatives of many other States and of several international organizations, both intergovernmental and non-governmental, participated actively in the preparatory work. The Model Legislative Provisions translate into legislative language the advice given in the recommendations contained in the Legislative Guide. The Model Legislative Provisions are intended to assist in the establishme...
The Golden Guide to Oncologic Pharmacy
This book fills an important gap in the professional’s daily practice of both Oncology and Hematology. From the understanding of oncological and hematological diseases, drugs and protocols, to the administration of an oncology pharmacy, this book is an essential guide to supporting health professionals working or that intend to work in this area. This golden standard to practice is featured as a pocket guide easy to be carried around the hospital or clinic. The chapters cover topics such as support drugs; immunotherapy; CART-cells; chemotherapy for rheumatology, surgery and ICU; tumor lysis; extravasation; adverse effects; and stem cell transplantation. The content gathered in this volume is an invaluable resource not only to oncologic, clinical and hospital pharmacists, but also residents, postgraduate and undergraduate students.
Marketing Theory
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
The High History of the Holy Graal
Reproduction of the original.
Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Laboring for the State
The Cuban revolutionary government engaged in social engineering to redefine the nuclear family and organize citizens to serve the state.
