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ICMLG2015-The 3rd International Conference on Management, Leadership and Governance
The conference committee encourages contributions on this wide range of topics through the use of a variety of rigorous approaches, including theoretical and empirical papers employing qualitative, quantitative and critical methods. Action-based research, case studies and work-in-progress/posters are enthusiastically welcomed. PhD research, proposals for roundtable discussions, practitioner contributions and product demonstrations based on the conference themes are also invited.
Marketing- und Vertriebspower durch Sponsoring
Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten für medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womöglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld – zunächst. Unternehmen, die in der int- nationalen Sport- und Medienwelt präsent sein wollen, müssen immer höhere Sponsoring-Budgets bereitstellen. Aber: Sponsoring ist eine Inves- tion, die sich fast immer rechnet. Und: Unternehmen schaffen über das Sp- soring für Kunden und Geschäftspartner einmalige Erlebniswelten und - durch ein positives, emotionales ...
Innovationen erfolgreich kommerzialisieren
Vielversprechende Neuentwicklungen scheitern oft nicht am Markt, sondern an internen Strukturen und mangelnder Umsetzung in marktgerechte Produkte. Das Buch beleuchtet die Gründe und zeigt konkrete Ansatzpunkte für leistungsfähigere Strukturen und ein zielgerichtetes Innovationsmanagement auf. Im Fokus dabei: die Kommerzialisierungsphase beim Aufbau eines neuen Geschäftsfeldes, in der Innovationen und neue Produkte auch zum wirtschaftlichen Erfolg geführt werden sollen. Die Auswertungen von über 25 Interviews mit Innovationsmanagern internationaler Technologiekonzerne liefern wertvolle Erkenntnisse und Schlussfolgerungen für die Umsetzung im eigenen Unternehmen.
Innovation in der Evolutionsökonomik
Studienarbeit aus dem Jahr 2017 im Fachbereich VWL - Innovationsökonomik, Note: 1,7, Hochschule Pforzheim, Veranstaltung: Wirtschaftspolitisches Seminar, Sprache: Deutsch, Abstract: Die Neoklassik und andere orthodoxe Schulen haben die wirtschaftliche Bedeutung von technologischem Fortschritt erkannt. Der Nobelpreisträgers Robert M. Solow lieferte hierzu eines der bekanntesten Modelle. Er fand heraus, dass die Zunahme des Produktivitätswachstums in den USA zwischen 1909-1949 nur zu 12,5 % auf der Zunahme der Kapitalproduktivität beruht, aber zu 87,5 % auf technischem Fortschritt und bessere Ausbildung der Arbeitskräfte. Das Problem der Neoklassik und anderen stationären Wirtschaftstheo...
Crossing Experiences in Digital Epigraphy
Although a relevant number of projects digitizing inscriptions are under development or have been recently accomplished, Digital Epigraphy is not yet considered to be a proper discipline and there are still no regular occasions to meet and discuss. By collecting contributions on nineteen projects - very diversified for geographic and chronological context, for script and language, and for typology of digital output - this volume intends to point out the methodological issues which are specific to the application of information technologies to epigraphy. The first part of the volume is focused on data modelling and encoding, which are conditioned by the specific features of different scripts ...
The Old Testament Miracle-workers in Early Judaism
"Erkki Koskenniemi analyzes the most important early Jewish texts, which attribute miracles to people mentioned in the Old Testament. His study is relevant for everyone investigating the miracles in early Judaism or early Christianity."--BOOK JACKET.
Atonement and Purification
Biblical scholars frequently attempt to contextualize the Priestly ritual corpus by comparing it to other ancient Near Eastern ritual traditions. This comparative approach tends to detect a hidden polemic at work in the Priestly Source (P) which was meant to highlight its distinctly monotheistic outlook. Isabel Cranz reframes current understandings of P by comparing Priestly rituals of atonement to their Assyro-Babylonian counterparts. In this way she shows how the Priestly ritual corpus is highly specialized and concerns itself primarily with sanctuary maintenance. Viewing P in this new light in turn helps to demonstrate that the authors of P were not interested in discrediting foreign rituals or pushing a monotheistic agenda. Instead P primarily aimed to confirm the Aaronide priests as the only legitimate priestly group fit for service at the altar. Subsequently if a polemical agenda is present in P it can be shown to be directed against rivals and critics of the Aaronide priesthood, not other rituals of the ancient Near East.
Paul and the Resurrection of Israel
Promotes an exciting new idea: Paul's gospel of Gentile inclusion is intrinsic to Israel's salvation promised in the Hebrew Bible.
Ancient Knowledge Networks
Ancient Knowledge Networks is a book about how knowledge travels, in minds and bodies as well as in writings. It explores the forms knowledge takes and the meanings it accrues, and how these meanings are shaped by the peoples who use it.Addressing the relationships between political power, family ties, religious commitments and literate scholarship in the ancient Middle East of the first millennium BC, Eleanor Robson focuses on two regions where cuneiform script was the predominant writing medium: Assyria in the north of modern-day Syria and Iraq, and Babylonia to the south of modern-day Baghdad. She investigates how networks of knowledge enabled cuneiform intellectual culture to endure and ...
The Power of Urban Water
Water is a global resource for modern societies - and water was a global resource for pre-modern societies. The many different water systems serving processes of urbanisation and urban life in ancient times and the Middle Ages have hardly been researched until now. The numerous contributions to this volume pose questions such as what the basic cultural significance of water was, the power of water, in the town and for the town, from different points of view. Symbolic, aesthetic, and cult aspects are taken up, as is the role of water in politics, society, and economy, in daily life, but also in processes of urban planning or in urban neighbourhoods. Not least, the dangers of polluted water or of flooding presented a challenge to urban society. The contributions in this volume draw attention to the complex, manifold relations between water and human beings. This collection presents the results of an international conference in Kiel in 2018. It is directed towards both scholars in ancient and mediaeval studies and all those interested in the diversity of water systems in urban space in ancient and mediaeval times.
