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Advertising to Children on TV
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Big-Time Sports in American Universities
This book expands on the argument that spectator sports, despite their problems, have become a central function of American universities.
The Illio
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Strategic Brand Management
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
Television Studies: The Basics
Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television. Topics covered include: broadcasting history and technology institutions and ownership genre and content audiences Complete with global case studies, questions for discussion, and suggestions for further reading, this is an invaluable and engaging resource for those interested in how to study television.
Handbook of Children and the Media
'Handbook of Children and the Media' brings together the best-known scholars from around the world to summarize the current scope of the research in this field.
Consumer Behavior
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Civil Rights and the Idea of Freedom
Civil Rights and the Idea of Freedom is a groundbreaking work, one of the first to show in detail how the civil rights movement crystallized our views of citizenship as a grassroots-level, collective endeavor and of self-respect as a formidable political tool. Drawing on both oral and written sources, Richard H. King shows how rank-and-file movement participants defined and discussed such concepts as rights, equality, justice, and, in particular, freedom, and how such key movement leaders as Martin Luther King Jr., Ella Baker, Stokely Carmichael, and James Forman were attuned to this "freedom talk." The book includes chapters on the concept of freedom in its many varieties, both individual a...
Integrated Marketing Communications
Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
