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The Prunus mume Genome
This book reviews the current status of P. mume research, highlighting how the new data coming from the release of the P. mume genomes can advance science and help to solve a number of problems facing the P. mume industry. Prunus mume, which was domesticated in China more than 3,000 years ago as an ornamental plant and for its fruit, is one of the first genomes among the Prunus subfamilies of the Rosaceae family that has been sequenced. Combining the P. mume genome with available data, scientists have succeeded in reconstructing nine ancestral chromosomes of the Rosaceae family, as well as the chromosome fusion, fission and duplication history of three major subfamilies. The P. mume genome sequence adds to our understanding of Rosaceae evolution and provides an important basis for the improvement of fruit trees. This book offers an essential a guide for all those who are interested in gene discovery, comparative genomics, molecular breeding and new breeding techniques; and will be particularly useful for scientists, breeders, university students, and public sector institutes that are involved in the P. mume industry and/or Rosaceae research.
International Conference on Mechanism Science and Control Engineering (MSCE 2014)
The aim of MSCE 2014 is to provide a platform for researchers, engineers, and academicians, as well as industrial professionals, to present their research results and development activities in mechanism science and control engineering. It provides opportunities for the delegates to exchange new ideas and application experiences, to establish business or research relations and to find global partners for future collaboration. MSCE2014 is conducted to all the researchers, engineers, industrial professionals and academicians, who are broadly welcomed to present their latest research results, academic developments or theory practice. Topics of interest include but are not limited to Mechanism theory and Application, Mechanical control and Automation Engineering, Mechanical Dynamics, Materials Processing and Control, Instruments and Vibration Control. It is of great pleasure to see the delegates exchanging ideas and establishing sound relationships on the conference.
Advertising and Chinese Society
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Eco–Art History in East and Southeast Asia
The essays in this anthology examine artwork and sites in East and Southeast Asia through the lens of eco–art history. In these regions, significant anthropogenic changes to terrain, watercourses, and ecosystems date back millennia, as do artwork and artefacts that both conceptualize and modify the natural world. The rising interest in earth-conscious modes of analysis, or “eco–art history,” informs this anthology, which explores the mutual impact of artistic expressions and local environments in East and Southeast Asia. Moreover, conceptual tools and case studies focused on these regions impart important insights bearing on the development of eco–art history. The book includes cas...
Chinese Cigarette Manufacturing in Critical Historical Perspectives
Please note that this is a Chinese language edition. A favorite icon for cigarette manufacturers across China since the mid-twentieth century has been the panda, with factories from Shanghai to Sichuan using cuddly cliché to market tobacco products. The proliferation of panda-branded cigarettes coincides with profound, yet poorly appreciated, shifts in the worldwide tobacco trade. Over the last fifty years, transnational tobacco companies and their allies have fueled a tripling of the world's annual consumption of cigarettes. At the forefront is the China National Tobacco Corporation, now producing forty percent of cigarettes sold globally. What's enabled the manufacturing of cigarettes in ...
Multifunctional Inorganic Nanomaterials for Energy Applications
Multifunctional Inorganic Nanomaterials for Energy Applications provides deep insight into the role of multifunctional nanomaterials in the field of energy and power generation applications. It mainly focuses on the synthesis, fabrication, design, development, and optimization of novel functional inorganic nanomaterials for energy storage and saving devices. It also covers studies of inorganic electrode materials for supercapacitors, membranes for batteries and fuel cells, and materials for display systems and energy generation. Features: Explores computational and experimental methods of preparing inorganic nanomaterials and their multifunctional applications Includes synthesis and performance analysis of various functional nanomaterials for energy storage and saving applications Reviews current research directions and latest developments in the field of energy materials Discusses importance of computational techniques in designing novel nanomaterials Highlights importance of multifunctional applications of nanomaterials in the energy sector This book is aimed at graduate students and researchers in materials science, electrical engineering, and nanomaterials.
Handbook of Research on International Consumer Law, Second Edition
Consumer law and policy continues to be of great concern to both national and international regulatory bodies, and the second edition of the Handbook of Research on International Consumer Law provides an updated international and comparative analysis of the central legal and policy issues, in both developed and developing economies.
Hong Kong's New Indie Cinema
This book explores 2010s Hong Kong film industry, focusing on its (presumably) independent sector. Although frequently mentioned in global film industry studies, the term ‘independent film’ does not always carry a clear meaning. Starting with this point, this book studies closely Hong Kong’s new indie cinema of the 2010s from political, economic, social, cultural, and film industrial perspectives, arguing that this indie cinema was vital to the long-term sustainability of the city’s film industry.
Corporate Reorganisations in China
A comprehensive empirical study of China's corporate reorganization law and its implementation.
