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Atractividad urbana
Los territorios permanecen en una constante cooperación competitiva por capturar el interés de sus propios habitantes, turistas, inversionistas y talentos. En las últimas tres décadas, con la finalidad de resaltar las características de cada lugar y hacerlas atractivas para estos públicos, se han popularizado herramientas de gestión como la mercadotecnia, publicidad, diplomacia, entre otras, para hacer a un territorio atractivo. El propósito del libro es presentar elementos que componen la atractividad territorial centrada en el espacio urbano, no como una estrategia de mercadeo o promoción de producto, sino la construcción de una alternativa de posicionamiento multinivel con la in...
Destination Branding
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
The Hadrianic School
None
Social Media in Travel, Tourism and Hospitality
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
People and Place
An innovative introduction to Human Geography, exploring different ways of studying the relationships between people and place, and putting people at the centre of human geography. The book covers behavioural, humanistic and cultural traditions, showing how these can lead to a nuanced understanding of how we relate to our surroundings on a day-to-day basis. The authors also explore how human geography is currently influenced by 'postmodern' ideas stressing difference and diversity. While taking the importance of these different approaches seriously as ways of thinking about the role of place in peoples' everyday lives, the book also tries to encapsulate what has been so vibrant and exciting about human geography over the last couple of decades. By using examples to which students can relate - such as how they imagine and represent their home, the way they avoid certain spaces, how they move through retail spaces, where they choose to go to university, how they use the Internet, how they represent other nations and so on - the authors show how geography shapes everyday life in a manner that is seemingly mundane yet profoundly important.
End-User Development
Work practices and organizational processes vary widely and evolve constantly. The technological infrastructure has to follow, allowing or even supporting these changes. Traditional approaches to software engineering reach their limits whenever the full spectrum of user requirements cannot be anticipated or the frequency of changes makes software reengineering cycles too clumsy to address all the needs of a specific field of application. Moreover, the increasing importance of ‘infrastructural’ aspects, particularly the mutual dependencies between technologies, usages, and domain competencies, calls for a differentiation of roles beyond the classical user–designer dichotomy. End user de...
Tourism
'Tourism' helps provide an understanding of the contemporary forces shaping tourism in a manner that connects the field to broader policy and scientific debate that is approachable by students of tourism at all levels. Issues are examined in terms of key concepts of contemporary social and environmental studies.
Contemporary Tourism
Now in its second edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics, pro-poor tourism and implications for the patterns and flow of tourism in the future.
The Internet of Things
This book constitutes the proceedings from the 20th Tyrrhenian Workshop on Digital Communications, held September 2009 in Pula, Sardinia, Italy and focused on the "Internet of Things."
