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Insights on Science Journalism
Bringing together experts from a range of disciplines, this collection critically examines science journalism, paying special attention to the points of tension that science journalists navigate in their work today. Faced with the twin crises of climate change and a global pandemic, science journalism has never before been so prominent. This book showcases perspectives that transcend the particulars of the specific news events and outlets studied, in order to provide an overview of the key areas of scholarly interest regarding the nature of science journalism. The volume is organised into three sections: the first provides historical case studies illustrating the demarcation of science journ...
The Climate in Historical Times
This book reports on efforts by geoscientists and climate modellers (KIHZ) to assess natural climate variability during the Holocene. Part 1 is an overview of the climate system and its dynamics. Part 2 describes the efforts of the KIHZ members to reconstruct past climate by using proxy data derived from ice cores, lake sediments, tree rings and corals, statistical analyses and climate models.
Handbook of Management Communication
Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
Compliance in der Unternehmenskommunikation
Das Essential bietet eine umfassende Einführung in die Kommunikation von Compliance aus konzeptioneller, redaktioneller und rechtlicher Perspektive. Annika Schach und Cathrin Christoph beschreiben die Maßnahmen der internen und externen Kommunikation, die notwendig sind, um alle relevanten Stakeholder zu erreichen. Darüber hinaus schildern sie die Besonderheiten bei der Verschriftlichung von Verhaltensregeln in Form eines Code of Conduct und gehen auf den Einfluss von Compliance auf die Medien- und PR-Arbeit ein – inklusive Einblick in die Praxis in Form eines Interviews mit einem der Redakteure von Europas größtem Automobilmagazin.
On the Correlation of Center and Periphery
The analysis of the relationship between center and periphery is one of many theoretical approaches found in all fields of the Humanities. Looking at this special relationship from several disciplinary perspectives is an effective methodology for establishing connections between various fields of study. Consequently, the issue contains articles dealing with, among others, the Russian enterprise in Alaska, German polar exploration, gender in Islamic contexts in Europe, labor relations, 'economic securitization', cultural nationalism in Ghana, and Robert Rodriguez's movie Machete. The historical perspective of cultural reception, the economic relationship between central and peripheral areas a...
Handbuch Sprache in den Public Relations
Das Handbuch bietet einen umfassenden und systematischen Überblick zur Rolle von Sprache und Texten in den Public Relations. Das Interesse einer interdisziplinären Beschäftigung mit Sprachgebrauch in der internen und externen Unternehmenskommunikation ist in der Praxis und Wissenschaft gestiegen. Von der Text- und Diskursanalyse über die Systemtheorie und den kommunikativen Institutionalismus bis zur Sprachphilosophie: Das Handbuch zeigt theoretische Ansätze für die Beschäftigung mit Sprache in Organisationen. Es beleuchtet zudem, wie sprachwissenschaftliche Modelle und Methoden für die Analyse von Handlungsfeldern der PR eingesetzt werden können. Darüber hinaus zeigen die Beiträge, wie die konkrete Analyse von Textsorten zu einem Erkenntnisgewinn führen, der die Grundlage für eine moderne Unternehmenskommunikation in der heutigen medialen Landschaft bieten kann. Das Handbuch bietet eine umfassende Bestandsaufnahme des aktuellen Forschungsstandes zum Thema Sprache in den Public Relations.
Rockhounds
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Decentralised Energy
The energy system is undergoing a fundamental transformation – from fossil to renewable energy, from central power plants to distributed, decentralised generation facilities such as rooftop solar panels or wind parks, from utilities to private residents as producers of energy, and from analogue to digital. This book looks at the energy transformation from two complementary angles: governance and business model innovation. On the one side, governance is a decisive factor for the success of the transformation because it can act as an accelerator, or it can delay the process. On the other side, entrepreneurs and corporate decision-makers provide new business models for a decentralised energy world. Based on best practices, country studies and interviews with CEOs and founders of startups from all over the world, the “Global Game Changer” suggests eight key principles for political decision-makers to successfully implement the transformation, and six core competencies for corporate decision-makers to thrive in the new marketplace.
EMOOCs 2021
From June 22 to June 24, 2021, Hasso Plattner Institute, Potsdam, hosted the seventh European MOOC Stakeholder Summit (EMOOCs 2021) together with the eighth ACM Learning@Scale Conference. Due to the COVID-19 situation, the conference was held fully online. The boost in digital education worldwide as a result of the pandemic was also one of the main topics of this year’s EMOOCs. All institutions of learning have been forced to transform and redesign their educational methods, moving from traditional models to hybrid or completely online models at scale. The learnings, derived from practical experience and research, have been explored in EMOOCs 2021 in six tracks and additional workshops, covering various aspects of this field. In this publication, we present papers from the conference’s Experience Track, the Policy Track, the Business Track, the International Track, and the Workshops.
Markenführung und Markenkommunikation in der Immobilienwirtschaft
Dieses essential gibt einen Einblick in die Markenführung für Immobilienunternehmen. Die zwei erfahrenen Autorinnen zeigen Beispiele für erfolgreiche Markenbildung, geben einen Überblick über die wichtigsten Kommunikationsinstrumente und sprechen mit Branchenexperten. Die zunehmende Wettbewerbsintensität verschärft die Notwendigkeit zur Entwicklung eindeutiger und imageprägender Markenpositionierungen. Eine Marke sollte ein eigenständiges, klares und langfristig tragfähiges Markenprofil aufbauen, das eine emotionale Bindung zum Unternehmen schafft. Dieses essential zeigt Wege dazu auf.
