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Taboo in Advertising
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and...
Cork: Biology, Production and Uses
This comprehensive book describes cork as a natural product, as an industrial raw-materials, and as a wine bottle closure. From its formation in the outer bark of the cork oak tree to the properties that are of relevance to its use, cork is presented and explained including its physical and mechanical properties. The industrial processing of cork from post-harvest procedures to the production of cork agglomerates and composites is described. Intended as a reference book, this is the ideal compilation of scientific knowledge on state-of-the-art cork production and use. Presents comprehensive coverage from cork formation to post-harvest procedures Explains the physical properties, mechanical properties and quality of cork Addresses topics of interest for those in food science, agriculture and forestry
Portuguese Cinema (1960-2010)
Why has Portugal's vibrant and creative cinema industry not been more commercially successful?
Sylua concionatoria
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Ciberanimación: Animación Sociocultural y Ciudadanía digital
Comunicaciones presentadas al Workshoop Ciberanmación 2018 celebrado en Valencia el 30 de junio de 2018.
The Globalization of Anthropology
NAPA Bulletin is a peer reviewed occasional publication of the National Association for the Practice of Anthropology, dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods. peer reviewed publication of the National Association for the Practice of Anthropology dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods most editions available for course adoption
