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The vegan marketing bible you've been waiting for. Billions of dollars are being invested into the vegan and plant-based industries, but who's going to come out on top? Marketing touches almost every aspect of business: messaging, distribution, customer service, sales, and public perception. How do you know what marketing strategies or tactics work? What media or social media outlets are important, and when? And how much should you budget? Using case studies and examples from today's vegan industry leaders, this vegan marketing book will teach you: ⦁ Marketing secrets of vegan and plant-based businesses around the world ⦁ How on- and off-line tactics contribute to a cohesive strategy ⦁...
The vegan marketing bible you’ve been waiting for. Billions of dollars are being invested into the vegan and plant-based industries, but who’s going to come out on top? Marketing touches almost every aspect of business: messaging, distribution, customer service, sales, and public perception. How do you know what marketing strategies or tactics work? What media or social media outlets are important, and when? And how much should you budget? Using case studies and examples from today’s vegan industry leaders, this vegan marketing book will teach you: - Marketing secrets of vegan and plant-based businesses around the world - How on- and off-line tactics contribute to a cohesive strategy -...
Weight management is a multi- and cross-disciplinary challenge. This book covers many etiological and diagnostic aspects of weight-related disorders and their treatment. This book explains how body weight influences and is influenced by the brain, hormones and immune system, diet, physical activity, posture and gait, and the social environment. This book also elucidates the health consequences of significantly low or pathologically increased body weight. Furthermore, ideas on how to influence and manage body weight including anti-obesity medical devices, diet counselling, artificial sweeteners, prebiotics and probiotics, proanthocyanidins, bariatric surgery, microbiota transplantation, warming, physical exercise, music and psychological therapy are discussed.
The Encyclopedia of Cloud Computing provides IT professionals, educators, researchers and students with a compendium of cloud computing knowledge. Authored by a spectrum of subject matter experts in industry and academia, this unique publication, in a single volume, covers a wide range of cloud computing topics, including technological trends and developments, research opportunities, best practices, standards, and cloud adoption. Providing multiple perspectives, it also addresses questions that stakeholders might have in the context of development, operation, management, and use of clouds. Furthermore, it examines cloud computing's impact now and in the future. The encyclopedia presents 56 chapters logically organized into 10 sections. Each chapter covers a major topic/area with cross-references to other chapters and contains tables, illustrations, side-bars as appropriate. Furthermore, each chapter presents its summary at the beginning and backend material, references and additional resources for further information.
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel ne...
This bold collection of essays demonstrates the necessity of understanding fascism in cultural terms rather than only or even primarily in terms of political structures and events. Contributors from history, literature, film, art history, and anthropology describe a culture of fascism in Japan in the decades preceding the end of the Asia-Pacific War. In so doing, they challenge past scholarship, which has generally rejected descriptions of pre-1945 Japan as fascist. The contributors explain how a fascist ideology was diffused throughout Japanese culture via literature, popular culture, film, design, and everyday discourse. Alan Tansman’s introduction places the essays in historical context...
Provides guidance on how to perform a wide-variety of techniques in spine surgery. Topics covered include immobilization techniques, anterior and posterior approaches, and thoracic spine surgery.
In 2140, Alice is a sixteen-year-old girl and genius. She became a weapon developer after her sister, Dawn, was killed in an Empyrean terrorist attack. Alice then rises up against the Empyreans, who are executed when their psychic abilities are identified. The Empyreans use telekinesis to steal, terrorize and murder without remorse. She creates the robot Neutralizers that perform and automate these "ethical cleansings."But Alice soon meets a friend who changes her perspective on the attack. A benevolent, peaceful activist who was friends with Dawn, Lawrence advocates for the rights of Empyreans. On the far right, Alice's brother, Cyrus, is running for the presidency with the Freedom Party. H...
Over the past 30 years, as both forensic pathology and neuropathology have grown in sophistication, the two specialties have forged a heightened level of interaction. Reflecting the vast increase in knowledge and scientific progress in the past two decades, Forensic Neuropathology, Second Edition examines the new developments that have arisen since