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Contemporary Trends in Marketing
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
Religion, Religious Ethics and Nursing
The past 25 years have witnessed an escalating discussion on the role of spirituality within health care. This scholarly volume is rooted in the belief that not only is religion integral to nursing care, but the religious beliefs of both nurse and patient can significantly influence care and its outcome. It offers an in-depth analysis of the ways in which religion influences the discipline of nursing, its practitioners, and treatment outcomes.
Advancing Methodologies of Conducting Literature Review in Management Domain
Covering planning and setting the objectivity of review papers, search processes, data selection and screening, review types and designs, and evaluation criteria, validity, and reliability, in the field of management literature.
Strategic Management of Health Care Organizations
The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. In consultation with feedback from their adopters, the authors have concentrated on the fundamentals of strategy analysis and the underlying sources of profit. This reflects waning interest among senior executives in the pursuit of short-term shareholder value. As ever students are provided with the guidance they need to strategic planning, analysis of the health services environment (internal and extern...
The Strategic Management of Health Care Organizations
A structured strategic management approach is what’s needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations. The 7th edition of this leading text has been revised and updated to include a greater focus on the global analysis of industry and competition; and analysis of the internal environment. It provides guidance on strategic planning, analysis of the health services environment (both internal and external) and lessons on implementation. It also looks at organizational capability, sustainability, CSR and the sources of organizational inertia and competency traps.
Organizations and Archetypes
ïProfessor Kostera is a consummate writer whose studies stand out for originality of approach. Her contribution to our knowledge of the inner mechanisms and wider effects of organizations is impossible to over-value: indeed without KosteraÍs input, our knowledge of organizations, the successive reincarnations and strategy changes would be so much poorer. The book is pursued with exquisite consistency and sense of purpose. It is presented in all its enormous cognitive potential and exceptional analytical utility. A study of great value to both students and practitioners of organization.Í _ Zygmunt Bauman, University of Leeds, UK This book reflects on organizations through archetypical tale...
Diversity as Strategic Opportunity
The principle of equality has always been considered as one of the fundamental values of modern societies; it compels administration to provide equal treatment to all subjects it enters in touch with, which is normally expressed as a general prohibition of discrimination. However, in recent times, the idea, according to which equality is not based only on protection against discrimination but also on promotion of diversity as a source of richness for society, is widely shared. This book gives a multidisciplinary overview of some of the possible methods and tools which are nowadays experimented by administration, in order to properly face the practical problems connected to diversity. ENDORSE...
PassPORTS, ClassROOMS, & JobMARKETS (HC)
PassPORTS, ClassROOMS, & JobMARKETS : Growth Planning Strategies for Student Success By: Anthony M. Baird, Ed.D.; Irene Irudayam, Ed.D.; & Patricio V. Jorge, Ed.D. “In today’s knowledge economy, intellectual currency is getting transferred from one country to another and the physical boundaries are not hindrance anymore when compared to the situation three decades back. No wonder, universities in United States are attracting students from all over the world. Two primary reasons of such attraction are (i) quality of education provided by educational institutions in United States is very high, and (ii) the return of investment on education is phenomenally high. Despite growing influx of st...
