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Tüketim Kültürü Bağlamında Marka İletişimi ve Kavramsal Markalama Simüle Edilmiş Yaşam Alanları
21. Yüzyıl, pazarlama iletişimi açısından, ekonomik, teknolojik ve kültürel alandaki değişimlerin etkilerinin görüldüğü, tüketici ile iletişimin öneminin belirginleştiği, ürün stratejilerinin farklılık, yenilik odaklı kurgulandığı yeni bir döneme işaret etmektedir. Markalar, ürün ve hizmetleri farklılaştırmak ve tüketicinin ilgisini çekmek için yeni konseptler ortaya koymaya başlamışlardır. “Simülasyon”, özellikle ürün stratejilerinin pratiğe dönüştüğü noktada, markalaşmanın yeni aktörü olarak karşımıza çıkmaktadır. Pek çok üründe uygulanabilirliği olan bu kavram, sadece konvansiyonel ürünler için değil aynı zamanda ...
Metaverse Evreninde Bütünleşik Pazarlama İletişimi
Ülkemizde bazı kavramlar bir anda popülerleşip ansızın gündeme oturabiliyor. Bu kavramların popülerliğinden yararlanmak isteyenler de bu kavramları bilir-bilmez kullanıyor hatta hoyratça harcıyorlar. Sonunda bu kavramlar toplumda gereksiz beklentilere yol açtıkları için, içi boşalıyor; sürecin sonunda anlamsız hale gelebiliyor. Zamanla kavramlar popüler hale geldiklerinden daha hızlı bir şekilde unutuluveriyorlar. Trend Araştırmaları disiplininde bu olguya, “heves” (İngilizce karşılığıyla “fad”) deniyor. Hevesler, bırakın trend olmayı, mikro-trend bile olamıyorlar. Yerlerini bir süre sonra başka gündem maddeleri alıyor ve ne anlama geldikle...
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Micro-computed Tomography (micro-CT) in Medicine and Engineering
This book focuses on applications of micro CT, CBCT and CT in medicine and engineering, comprehensively explaining the basic principles of these techniques in detail, and describing their increasing use in the imaging field. It particularly highlights the scanning procedure, which represents the most crucial step in micro CT, and discusses in detail the reconstruction process and the artifacts related to the scanning processes, as well as the imaging software used in analysis. Written by international experts, the book illustrates the application of micro CT in different areas, such as dentistry, medicine, tissue engineering, aerospace engineering, geology, material engineering, civil engineering and additive manufacturing. Covering different areas of application, the book is of interest not only to specialists in the respective fields, but also to broader audience of professionals working in the fields of imaging and analysis, as well as to students of the different disciplines.
Green Building Technologies and Materials II
Selected, peer reviewed papers from the 2nd International Conference on Green Buildings Technologies and Materials (GBTM 2012), December 27-28, Wuhan, China
Effects of Nicotine on Biological Systems
As part of its scientific activities, the German Research Council on Smoking and Health regularly provides opportunities for scientists to discuss progress in the field of nicotine research. In this context, the Research Council sponsored a Satellite Symposium in Hamburg, June 28-30, 1990 entitled "Effects of Nicotine on Biological Systems". This meeting was held in conjunction with the XIth International Congress of Pharmacology in Amsterdam and follows the first Satellite Symposium on Nicotine which was convened in Brisbane, Australia in 1987. The aim of these conferences has been to discuss state of the art research on the pharmacology and toxicology of nicotine and its metabolites and to...
Dental Stem Cells
This book explores Dental Stem Cell (DSC) biology, from a review of basic concepts for cell culture, to isolation, self-renewal, multipotency and differentiation, regulation by molecular medicine, and prospective research areas for regenerative medicine. The first seven chapters delve into basic DSC properties, vital signaling pathways involved in differentiation, pluripotency, iPS cell development from DSCs, and genetic engineering approaches of DSCs in accordance with the current literature. A comprehensive review of possible clinical applications and in vitro/in vivo studies follows, illustrating the future of DSC research for in the tissue engineering field. The text also discusses the political, ethical, social, and legal ramifications of the use of dental stem cells. Expertly authored and drawing from a multitude of international perspectives, Dental Stem Cells is an invaluable addition to Springer’s Stem Cell Biology and Regenerative Medicine series. It is essential reading for advanced graduate students, basic researchers, and clinical investigators in the fields of stem cell therapy, biological sciences of dentistry, and regenerative medicine.
