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How Do Innovative Digital Start-ups Achieve Success?
This research project investigates innovative digital start-ups. A life-story approach, in which founders narrate their experiences, meanings and wisdom, is widely acknowledged as a method of entrepreneurial learning. The Sunrise Conference in which some of Australia's most successful digital entrepreneurs narrated the early days of their start-up journeys provided a rich pool of data. These narratives are supplemented with in-depth, semi-structured interviews to build twelve case studies.
Marketing
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Industry and Higher Education
This book is aimed at business schools around the globe. We offer rich case studies, teaching notes and assessment ideas to help business educators embed sustainability in curriculum. These international case studies are situated in Mauritius, Malaysia, Indonesia, Australia and India however they have global applicability. Each chapter is a joint creation with an industry or government partner and uses original research written in the form of a case study. Active learning through case studies opens opportunities to change attitudes and to find creative solutions. In this book, we present ten chapters written as case studies covering a diverse number of sustainability topics – from tourism, health care, human resource management, climate change and supply chain management. Each case study is accompanied by detailed teaching notes and assessment questions as well as marking guides. There are also two chapters discussing sustainability discourse and discipline in higher education. The detailed cases can be immediately applied in the classroom.
Hooked
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based ...
Handbook of Digital Entrepreneurship
This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today. This title contains one or more Open Access chapters.
Hooked ハマるしかけ 使われつづけるサービスを生み出す[心理学]×[デザイン]の新ルール
ついに登場！ スタートアップのバイブル 「実践の現場でもすぐに役立ちます」（リブセンスCTO平山宗介） Facebook、Twitter、Instagram、Pinterestになぜユーザーは「ハマる」のか？ なぜこのサービスは注目を集めたのに、あのサービスは失敗したのか？ 熱心なファンがつくサービスとそうでないものにある差は何か？ デジタルでもアナログでも、すべての企画者・開発者にとっての死活問題であるこの問いに、行動心理学とデザインに裏打ちされた「フック・モデル」という明快なフレームワークと、豊富なケーススタディ...
Hooked: Produtos e Serviços que Criam Hábitos
Como conseguem as empresas criar produtos que os consumidores não conseguem largar? Por que razão alguns produtos são um sucesso e outros um fracasso? O que é que faz com que a interação com determinados produtos se enraíze como um hábito? Será que existe um padrão na forma como as tecnologias prendem os utilizadores? Neste livro, Nir Eyal responde a estas e a muitas mais perguntas através do seu modelo Hooked, um método de quatro etapas que permite incentivar subtilmente o comportamento do cliente. Baseado em largos anos de pesquisa, consultoria e experiência, este é o livro que o autor diz que gostaria de ter tido à sua disposição quando fundou a sua primeira startup: um g...
Living across connectivity
This volume fills a major gap in publications on migration and digital media worlds by bringing information and communication technology (ICT) to the fore of our understanding of migrants’ experiences in, and practices of, connectivity and mobility. During recent decades, migration within and from East Asia has become paradigmatic of the changing substance and patterns of global mobility. Focusing on migration within and beyond East Asia, a region defined by its global migration and its leading role in ICT use and development, this volume explores the pervasive use of smartphones as an everyday reality for East Asian migrants, advocating the necessity of understanding how they live their lives both online and offline. In this respect, the originality of this volume lies in its interdisciplinary analysis of migrants’ activities at the crossroads between physical and digital spaces. Our theoretical innovation and empirical findings will open an avenue to investigate the novel shape and scales of contemporary connectivity and mobility.
Organic Reaction Mechanisms 1988
The only book series to summarize the latest progress on organic reaction mechanisms, Organic Reaction Mechanisms, 1988 surveys the development in understanding of the main classes of organic reaction mechanisms reported in the primary scientific literature in 1988. The 24th annual volume in this highly successful series highlights mechanisms of stereo-specific reactions. Reviews are compiled by a team of experienced editors and authors, allowing advanced undergraduates, graduate students, postdocs, and chemists to rely on the volume's continuing quality of selection and presentation.
