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Memoria y progreso
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La formación artística: creadores-historiadores-espectadores
En esta publicación se recogen los trabajos presentados en el XXI Congreso Nacional de Historia del Arte (CEHA), celebrado en el Palacio de la Magdalena de Santander entre los días 20 al 23 de septiembre de 2016. El eje vertebrador de dicho congreso giró en torno a una temática a la vez monográfica y transversal: LA FORMACIÓN ARTÍSTICA. Se aborda este objetivo desde la doble perspectiva que plantean los dos protagonistas principales del diálogo artístico (el creador y el espectador), pasando por el historiador del arte como mediador entre ambos. Empleando este hilo conductor, se traza el rico panorama investigador nacional, tratando de reflejar las principales orientaciones metodológicas de la disciplina, así como las líneas de trabajo más consolidadas y las emergentes. Las aportaciones en cada uno de los seis bloques (desde el gremio, la formación académica o la universitaria, la educación de la mirada, la crisis de la Historia del Arte, las fuentes, la historiografía y la literatura artística y, por último, el dedicado a proyectos, tesis y grupos de I+D+i) presentan una visión actualizada de algunas de las tendencias de la investigación en Historia del Arte.
Ciencia, técnica y tecnología en la historia
El ser humano a desarrollado la ciencia, la técnica y la tecnología con el principal objetivo de mejorar sus condiciones de adaptación al medio que le ha rodeado en los diferentes momentos del pasado. Al mismo tiempo, determinados inventos o teorías científicas inicialmente concebidas como hitos en pro de la humanidad han terminado por revelarse de forma opuesta a la pretendida. Dada la influencia que han tenido tales disciplinas en el progreso hist´órico, era necesario conceder un espacio apropiado de discusión e intercambio científicos en el que abordar el desarrollo de todas aquellas innovaciones que se han producido a lo largo de la historia y su papel en el transcurso de esta. Al fin y al cabo, la propia producción de tales avances tuvo un impacto real en el devenir humano y sentó las bases del futuro, nuestro presente.
Marketing in the Public Sector
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Blood, Land and Power
The historical data and vast information in the historical sources is arranged in this book using software to make clusters of data and quantification. This serves as illustrative example for future research on how to apply such methods to historical research. The analysis of formation of new elites and powerful families, and the social networks they belonged to, serves to understand in the long run how groups and families in localities of southern Europe have consolidated their power and how political institutions (then and now) have served to the perpetuation of such families in the exercise of power. Disputes and rivalry between factions, elites and groups of power to control land (as main economic source of power) and political institutions have not ceased since the early modern period until today. Southern and Mediterranean Europe localities are a good example in which fierce struggles between elite groups have lasted across space and time.
Direct and Indirect Speech
TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks as well as studies that provide new insights by building bridges to neighbouring fields such as neuroscience and cognitive science. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.
Socializing Art Museums
Art museums today face the challenge of opening themselves up as institutions to a changing society. This publication offers new perspectives on museological trends that are developing in various countries and cultures. Through increasingly flexible, inclusive and unexpected museum typologies, institutions aim to give their visitors greater access to art. The essays define the role of the museum as a medium of social change, as a protagonist in an education process and as a technologically innovative platform. Art historians, but also practitioners from the museum world – including curators, architects and psychologists – examine what is expected of art museums using case studies and against the background of the humanities and social sciences.
