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Demand Driven Strategic Planning
This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.
The Future of Food Business
This unique book is a collection of articles published by the author in leading newspapers around the world. The papers focus on food chains and new concepts and ideas on how to increase competitiveness and value within the food and agricultural sectors. The book gives a comprehensive description of the food chain and suggests methods and tools that can be used by companies to re-structure their innovative market strategies. It discusses up-to-date trends, world food crises, integrated food chains and strategic planning for companies in the food sector. It also covers international investments and the role of governments in food chains. The book will motivate readers to rethink how business is conducted in the food chain and proposes new strategies for companies in the food sector. It is a must-read for entrepreneurs and researchers who are active in the food chain network.
The orange juice business
The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countries are growing in production, the juice consumer is also concentrated in the USA and Europe where more than 90% of consumption takes place. The characteristics of this chain are so unique, that it makes a nice laboratory for academics and business people to exercise strategies, since risk is spread. Orange is a very sensitive plant, and fluctuations in production are notorious. The logistics of thi...
Marketing Methods to Improve Company Strategy
The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers’ eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms’ fuzzy boundaries.
Dynamics in chains and networks
"Companies in food- and agribusiness chains and networks are facing ever-faster changes in the business environment, to which they must respond through continuous innovation. Societal concerns regarding animal welfare and environmental issues have to be met in a very competitive, increasingly global environment. The growing concern of consumers regarding the quality, traceability and environmental friendliness of products and processes call for fundamentally new ways of developing, producing and marketing products. New ways of organizing food supply networks, with new ties between firms and even between formerly separate sectors -such as the health and the food sector- are needed to cope with these new demands. This publication focusses on the dynamic response to these changes in chains and networks. Important topics include among others: critical success factors for design and control of innovative chains and networks, globalization of the business environment, effects of institutional and policy change, governance structures, technologies for managing interaction and design of information architectures for chains and networks."
Feeding the World
Feeding the World documents the emergence of Brazil as an agricultural powerhouse during the second half of the twentieth century.
Handbook of Business Practices and Growth in Emerging Markets
The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business environment, organizational culture, consumer behavior, financial investment climate, and examples of best prevailing practices in emerging markets. It covers all the major functional areas of business OCo marketing, strategy, operations and finance OCo in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative technique...
CLT PROCESSUAL
Esta obra veio suprir uma lacuna que havia no universo trabalhista, pois apresenta comentários exclusivamente sobre os artigos relativos à parte processual da CLT. Essa opção metodológica inédita permitiu que os autores centrassem suas atenções no Direito Processual do Trabalho e, dessa forma, aprofundassem na análise dos dispositivos legais comentados. Por não se limitar a comentar aspectos sintáticos, mas sim identificar a verdadeira expressão semântica dos textos normativos, a obra vai além, pois não se descura da necessária e desejada aplicabilidade prática a partir das posições dos tribunais. Ao oferecer uma perspectiva hermenêutica alicerçada nas lições clássicas e também em teorias normativas contemporâneas, este livro consegue realizar um diálogo com o modelo constitucional de processo e com o processo civil. Todos esses aspectos enriquecem a obra e permitem que o leitor obtenha orientações seguras para sua atuação no processo do trabalho.
A Competência da Justiça do Trabalho 15 anos após a Emenda Constitucional 45/2004
Em dezembro de 2019, considerando a data da sua promulgação, a Emenda Constitucional n. 45, de 30 de dezembro de 2004, completou 15 (quinze) anos. O que, formal e substancialmente, as alterações provenientes da chamada “Reforma do Poder Judiciário” representaram para o segmento da Justiça do Trabalho?A observação crítica dessa trajetória hermenêutica, que entrelaça texto e contexto interpretativo, é uma tarefa árdua, mas, necessária para comunicar no tempo presente os desafios futuros de uma práxis constitucional compromissária dos direitos sociais fundamentais e do seu sistema de garantias.A alteração constitucional em questão ampliou, de forma significativa, a compe...
