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A obra expressa e oferece análises intelectuais e ensinamentos didáticos que representa um esforço coletivo de pesquisadores por meio do ensino, pesquisa e aplicação do conhecimento imersos nas práticas de ensino e aprendizagem. Ressaltam a linguística ao se dedicar ao estudo científico da linguagem, as letras explorando a produção e a interpretação de textos literários, e as artes ao englobar diversas formas de expressão como resultados de estudos e experiências educacionais. Ao longo de sua trajetória, a coletânea explora abordagens diversas e propostas do professor contemporâneo que interage, em certos momentos, com outras disciplinas ao destacar perspectivas e visões únicas dos indivíduos.
This brand new comprehensive text and reference book is designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. Food Science and Technology, supported by the International Union of Food Science and Technology comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers and researchers from across the world. All authors are recognised experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organisations. Expertly drawn together, produ...
Today, behavioral economics has become virtually mainstream.
Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public services, emerging technologies and economies, and sustainability and development and creating and capturing value from innovation and entrepreneurship. In this third edition the authors continue to adopt an explicit process model to help organise the material with clear links between innovation and entrepreneurship. This text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students, including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and test questions.
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
Integrating the current research in law, economics, sociology, game theory and anthropology, this text demonstrates that people largely govern themselves by means of informal rules - social norms - without the need for a state or other central co-ordinator to lay down the law.
This intriguing new volume provides an understanding of the various forms of antisocial behavior in the workplace and how they can be identified and managed--if not prevented altogether. Antisocial Behavior in Organizations includes analysis of the role of frustration in antisocial behavior, and discusses issues such as employee revenge, aggression, lying, theft, and sabotage. Whistle blowing, litigation, and claiming are also explored as types of behavior that may be considered antisocial even though their stated goal is perhaps prosocial. The book concludes by making connections between antisocial behavior and organizational climate--addressing the need for modification in the workplace to reduce antisocial behavior. Academics, students, and practitioners in the fields of management, industrial/organizational psychology, sociology, social psychology, legal studies and criminal justice will appreciate this collection of original essays written by well-respected experts.
This book examines the behavior of high-tech startups and important aspects of innovation ecosystems in Brazil. It discusses how the local business environment boosts startups and high-tech entrepreneurship, leading to the most successful implementation of technology parks and incubation movements in Latin America. In the first part, the chapters explore the experience of Brazilian high-tech startups with regard to innovation, funding, background of the entrepreneur and their efforts entering international markets. The second part is dedicated to innovation ecosystems and explains the role of business incubators, acceleration programs, and university entrepreneurship in the country.
In Chapters in Brazil's Colonial History, Capistrano de Abreu created an integrated history of Brazil in a landmark work of scholarship that is also a literary masterpiece. Abreu offers a startlingly modern analysis of the past, based on the role of the economy, settlement, and the occupation of the interior. In these pages, he combines sharp portraits of dramatic events--close fought battles against Dutch occupation in the 1650s, Indian resistance to often brutal internal expansion--with insightful social history. A master of Brazil's ethnographic landscape, he provides detailed sketches of daily life for Brazilians of all stripes. Superbly translated by Arthur A. Brakel and edited by Stuart Schwartz and Fernando Novais, this Brazilian classic has never before available in English. Chapters in Brazil's Colonial History opens Brazil's rich, fascinating past to the general reader, and offers scholars access to a great turning point in historical scholarship.