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"Monica and Friends"
This case examines the trajectory of a pioneering company in the comic book and animation industries, and in the licensing of trademarks in Brazil. Mauricio de Sousa Productions was founded in 1959 and is considered to be one of the most successful cultural producers in the country. According to a leading Brazilian public opinion research agency, 97 per cent of Brazilian children and 96 per cent of their parents are familiar with the Monica and Friends characters. As one of the main players in the publishing market, with 86 per cent of market share, Mauricio de Sousa Productions has a product portfolio that goes beyond Monica and Friends comic strips: the company's show on the Cartoon Network ranks third in audience viewing in the country and the company has produced animated movies, books, shows and games. However, despite its experience in publishing comic books in several countries, Mauricio de Sousa Productions (MSP)'s worldwide operations have not been as profitable and sustainable as expected. Aiming at expanding its global presence, MSP's top management decided in 2014 to review the company's internationalization strategy and operations to enhance the firm's performance.
Multiliteracies in English as an Additional Language Classrooms
This book presents different practices and strategies for the English as an additional language classroom as well as units that could be adapted to various grade levels, English language proficiency levels, and linguistic and cultural backgrounds. The research, lessons, and concepts included in the book present innovative ideas in EAL education. The chapters are the result of a professional learning program for 30 English as a Foreign Language (EFL) teachers from Brazil, held at the University of Miami’s School of Education and Human Development in the Spring semester of 2018. The program, entitled “Six-Week English Language Certificate Program for High School English Teachers from Brazil (PDPI),” contained several components related to language development and methodology, including orality, reading, writing, linguistic and grammatical knowledge, and interculturality. The program was guided by the principle of multiliteracies, with a focus on English language development through new possibilities to participate in meaning making that incorporates verbal, visual, body language, gestures, and audiovisual resources.
Handbook of Research on Innovative Pedagogies and Technologies for Online Learning in Higher Education
The integration of technology has become an integral part of the educational environment. By developing new methods of online learning, students can be further aided in reaching goals and effectively solving problems. The Handbook of Research on Innovative Pedagogies and Technologies for Online Learning in Higher Education is an authoritative reference source for the latest scholarly research on the implementation of instructional strategies, tools, and innovations in online learning environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as social constructivism, collaborative learning and projects, and virtual worlds, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on best methods to effectively incorporate technology into the learning environment.
Biological Diversity and Sustainable Resources Use
Biological Diversity and Sustainable Resources Use is a very interesting volume, including attractive overviews and original case studies mainly focused on socio-economical effects of the right management of the ecosystems biodiversity, as well as on the useful integration between human activities and environmental responses. Ecological, medical and historical aspects of the sustainable development are also discussed in this book which consists of articles written by international experts, offering the reader a clear and extensive view of the present condition in which our planet is.
Mutations, In Vitro and Molecular Techniques for Environmentally Sustainable Crop Improvement
During the last thirty years, most increases in agricultural production were achieved through high input agrieulture in areas with fertile soils and sufficient water. Intensive methods of production with high levels of nitrogen fertilizer and pesticides were often accompanied by environmental degradation and in some instances by pollution of the food supply. However, rapid population growth has also led to increasing use of marginal lands, where adverse soil and climatic eonditions are serious constraints to food production. These areas are even more sensitive to ecological destabilization. Environmentally sound systems of food production and land use are essential for meeting the food secur...
Gêneros e formatos na televisão brasileira
Baseado numa pesquisa de mais de dez anos, José Carlos Aronchi de Souza, experiente profissional de televisão, professor de produção e diretor de programas educativos, identifica nesta obra as características técnicas e de produção dos diferentes gêneros de programas de TV. Em linguagem clara e acessível, oferece-nos um manual prático para a estruturação de programas. Trata-se de obra imprescindível para estudantes da área de Rádio e TV, sendo fundamental na biblioteca de jornalistas, diretores de mídia e professores de Comunicação.
Feedstock-based Bioethanol Fuels. II. Waste Feedstocks
This book provides an overview of research on the production of bioethanol fuels from waste feedstocks such as second-generation residual sugar and starch feedstocks, food waste, industrial waste, urban waste, forestry waste, and lignocellulosic biomass at large with 17 chapters. In this context, there are eight sections where the first two chapters cover the production of bioethanol fuels from waste feedstocks at large. This book is the fourth volume in the Handbook of Bioethanol Fuels (Six-Volume Set). It shows that pretreatments and hydrolysis of the waste feedstocks, fermentation of hydrolysates, and separation and distillation of bioethanol fuels are the fundamental processes for bioeth...
