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Biostatistics with R
A straightforward introduction to a wide range of statistical methods for field biologists, using thoroughly explained R code.
Marketing Management for Travel and Tourism
Marketing Management for Travel and Tourism considers the application of the principles of marketing to the different sectors of the industry. It is designed to help students learn more effectively, with case studies and detailed references.
Wine Marketing
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Physical Activity in Science and Practice
Sborník z vědecké konference konané u příležitosti 60. výročí založení Fakulty tělesné výchovy a sportu Univerzity Karlovy v Praze.
Onions and Other Vegetable Alliums
This fully revised, expanded and updated edition of the successful text, Onions and Other Vegetable Alliums, relates the production and utilization of these familiar and important vegetable crops to the many aspects of plant science underpinning their production and storage technologies. Chapters cover species and crop types, plant structure, genetics and breeding, physiology of growth and development as well as pests and diseases, production agronomy, storage after harvest and the biochemistry of flavour, storage carbohydrates and colour and how this relates to nutritional and health benefits. From this wide perspective it is possible to see many examples where underlying scientific knowledge illuminates, explains and can improve agronomic practice. The reader will get an insight into how molecular methods are revolutionizing the study of taxonomy, genetics, pathology and physiology and how these methods are being applied in the breeding of improved crops.
Endophytic Fungi
Endophytic Fungi: The Full Story of the Untapped Treasure covers the developments in endophytic fungal research from beginning to the end by the eminent researchers involved in the field. It sheds light on the endophytic fungal current research, challenges, and future possibilities, the trending recent topics in the plant-fungal endophytes' biodynamics for sustainable development of bioproducts and its applications are supported in large-scale biosynthesis of industrially and pharmaceutical important biomolecules.Endophytic Fungi: The Full Story of the Untapped Treasure highlights the bioprospecting and applied aspects of endophytic fungal communities from diverse hosts and discusses the pra...
Tourism as an Instrument for Development
Articulates and debates the concept and methodology of tourism-assisted development. This book examines the theoretical bases of contemporary real-case development projects and illustrates the way tourism can effectively and efficiently focus on development issues, while minimizing undesired impacts on the natural and cultural environments.
Marketing in Travel and Tourism
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Multidimensional Chromatography
Mehrdimensionale Chromatographie im analytischen Labor: Dieses Buch bespricht erstmals alle gängigen Verfahren sowie Anwendungen auf verschiedensten Gebieten, von der Pharmazie, Biologie und Chemie bis hin zur Umwelttechnik und erdölverarbeitender Industrie. Die Autoren sind selbst aktiv in der einschlägigen Forschung tätig.
Reptile Medicine and Surgery in Clinical Practice
A concise and practical quick reference guide to treating reptiles in first opinion veterinary practice Reptile Medicine and Surgery in Clinical Practice is the ideal guide for the busy veterinarian treating reptile cases. Designed as a quick reference guide, but with comprehensive coverage of all the topics needed for first opinion practice, the book presents the principles of reptile medicine and surgery. Richly illustrated chapters cover anatomy, physiology, behaviour, husbandry, reproduction, common diseases and disorders, and much more. Application in a clinical setting is emphasized throughout, including guidance on the physical examination, diagnostic testing and imaging, treatment op...
