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Social Media Marketing in Tourism and Hospitality
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportuni...
Plasma Chemistry
Providing a fundamental introduction to all aspects of modern plasma chemistry, this book describes mechanisms and kinetics of chemical processes in plasma, plasma statistics, thermodynamics, fluid mechanics and electrodynamics, as well as all major electric discharges applied in plasma chemistry. Fridman considers most of the major applications of plasma chemistry, from electronics to thermal coatings, from treatment of polymers to fuel conversion and hydrogen production and from plasma metallurgy to plasma medicine. It is helpful to engineers, scientists and students interested in plasma physics, plasma chemistry, plasma engineering and combustion, as well as chemical physics, lasers, energy systems and environmental control. The book contains an extensive database on plasma kinetics and thermodynamics and numerical formulas for practical calculations related to specific plasma-chemical processes and applications. Problems and concept questions are provided, helpful in courses related to plasma, lasers, combustion, chemical kinetics, statistics and thermodynamics, and high-temperature and high-energy fluid mechanics.
Community Based System Dynamics
Community Based System Dynamics introduces researchers and practitioners to the design and application of participatory systems modeling with diverse communities. The book bridges community- based participatory research methods and rigorous computational modeling approaches to understanding communities as complex systems. It emphasizes the importance of community involvement both to understand the underlying system and to aid in implementation. Comprehensive in its scope, the volume includes topics that span the entire process of participatory systems modeling, from the initial engagement and conceptualization of community issues to model building, analysis, and project evaluation. Community Based System Dynamics is a highly valuable resource for anyone interested in helping to advance social justice using system dynamics, community involvement, and group model building, and helping to make communities a better place.
Developing Cultural Identity in the Balkans
The fundamental contrast between convergent and divergent tendencies in the development of Balkan cultural identity can be seen as an important determinative both in the contradictory self-images of people in the Balkans and in the often biased perceptions of Balkan societies held by external observers, past and present. In bringing together case studies from such heterogeneous lines of research as linguistics, anthropology, political, literary and cultural history, each presenting insightful analyses of micro- as well as macro-level aspects of identity construction in the Balkans, this collection of essays provides a forum for the elucidation and critical evaluation of an intriguing paradox...
Physics of Ionized Gases
Physics of Ionized Gases
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The Eye Expanded
Plato and Aristotle both believed that the arts were mimetic creations of the human mind that had the power to influence society. In this they were representative of a widespread consensus in ancient culture. Cultural and political impulses informed the fine arts, and these in turn shaped—and were often intended to shape—the living world. The contributors to this volume, all of whom have been encouraged and inspired by the work of Peter Green, document the interaction between life and the arts that has made art more lively and life more artful in sixteen essays with subjects ranging from antiquity to modern times. With topics ranging from Antigone to D. H. Lawrence and Norman Douglas, and from Bactrian coins to Livy's characterization of women, the scope, the zest, and the scholarship of these essays will illuminate new avenues in our understanding of the relationship between classics and culture, and in our appreciation of both the artistic products that have come down to us and the varieties of life from which they spring.
Loneliness
In recent years its medical implications have brought loneliness to the centre of attention of mass media, government agents, and the general public. However, as this volume demonstrates, loneliness is not merely a psychological, individual, or health issue. In multiple ways, it is a serious social problem as well. Yang urges fellow researchers and scientists to broaden the existing definition and classification of loneliness, to measure loneliness with greater accuracy, and to establish more specifically the connection between loneliness and particular illness. Drawing on vast sources of data including literary works, case studies, and large-scale sample surveys covering a broad spectrum of countries (Europe and beyond), the empirical research of this study produces and presents simple but effective evidence for the social nature and variations of loneliness. Examining loneliness at higher levels, including ethnic groups, classes, national cultures, and societies, Loneliness will appeal to students and researchers interested in areas such as sociology, pyschology, and mental health.
Blood Ties
The region that is today Macedonia was long the heart of the Ottoman Empire in Europe. It was home to a complex mix of peoples and faiths who had for hundreds of years lived together in relative peace. To be sure, these people were no strangers to coercive violence and various forms of depredations visited upon them by bandits and state agents. In the final decades of the nineteenth century and throughout the twentieth century, however, the region was periodically racked by a bitter conflict that was qualitatively different from previous outbreaks of violence. In Blood Ties, Ipek K. Yosmaoglu explains the origins of this shift from sporadic to systemic and pervasive violence through a social...
