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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
RETAILING: TRENDS IN THE NEW MILLENNIUM
The origins of retail are old as trade itself. Barter was the oldest form of trade. For centuries, most merchandise was sold in market place or by peddlers. Medieval markets were dependent on local sources for supplies of perishable food because Journey was far too slow to allow for long distance transportation. However, customer did travel considerable distance for specialty items. The peddler, who provided people with the basic goods and necessities that they could not be self sufficient in, followed one of the earliest forms of retail trade. Even in prehistoric time, the peddler traveled long distances to bring products to locations which were in short supply. “They could be termed as e...
Management Research Methodology
The subject of management research methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. Management Research Methodology: Integration of Principles, Methods and Techniques seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way.
Elements of Fashion and Apparel Design
The Book Is Designed To Provide Uninitiated Readers With The Background Necessary For An Understanding And Appreciation Of Fashion And Apparel Designing Theory. Topics Are Systematically Divided Into Two Sections; Origin Of Fashion, Elements And Principles Of Designing, The Biographies Of International Designers And Their Famous Labels And Fashion In Chinese Revolution Are Covered In Section I. The Second Section Has Been Devoted To The Treatment Of Prints And Basic Silhouettes, Knowledge Of Which Is Essential Before A More Comprehensive Study Of Fashion Concepts Can Be Undertaken.I Hope That This Work Would Be Useful For Students, Both At Degree And Diploma Levels, As Well As General Readers. It Should Stimulate, Inspire And Encourage Further Study.The Presentation Is Profusely Illustrated With A Large Number Of Suitable Figures And Sketches To Provide A Graphics Treatment Of The Subject.
Quantitative Techniques for Management
This book has been developed with a focus on the need to demystify the subject and make it easy for students to grasp the principles and details involved, and make it easily understandable to beginners exposed to the subject for the first time. An attempt has been made to explain things in a logical progression, in the simplest possible way so that neophytes may quickly grasp the concepts and methodology. A novel approach in the book is the illustrative use of computers with TORA package, as a problem-solving tool. In actual practice, situations arise with large and complex problems that are difficult to solve. At such times, using computers to solve problems gives fast and more accurate res...
Basic Statistics
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Digital Marketing Fundamentals
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective...
财务管理基础
清华金融系列英文版教材
Retail Banking 2020
Powerful forces are reshaping the banking industry. Customer expectations, technological capabilities, regulatory requirements, demographics and economics are together creating an imperative to change. Banks need to get ahead of these challenges and retool to win in the next era. Banks must not only execute on today’s imperatives, but also radically innovate and transform themselves for the future.
Hinds' Feet on High Places
Journey with Much-Afraid to new heights of love, joy, and victory! For the first time, this beloved Christian allegory is a mixed-media special edition complete with charming watercolor paintings, antique tinted photography, and meditative hand-lettered Scripture. As you read and connect with the story of Much-Afraid and her trials, the pages of this book come alive thanks to the plethora of special artwork. Hinds’ Feet on High Places, with more than 2,000,000 copies sold, is a story of endurance, persistence, and reliance on God. This book has inspired millions of people to become sure-footed in their faith even when facing the rockiest of life’s terrain. The story of Much-Afraid is based on Psalm 18:33: “He makes me as surefooted as a deer, enabling me to stand on mountain heights.” The complete Hinds’ Feet story is accented by 80 full-color paintings, photography, and hand-lettered Scripture.
