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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Nigerian Artists
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African Ethics
This is the first comprehensive volume on African ethics, centered on Ubuntu and its relevance today. Important contemporary issues are explored, such as African bioethics, business ethics, traditional African attitudes to the environment, and the possible development of a new form of democracy based on indigenous African political systems. In a world that has become interconnected, this anthology demonstrates that African ethics can make valuable contributions to global ethics. It is not only African academics, students, organizations, or those individuals committed to ethics that are envisaged as the beneficiaries of this book, but all humankind. A number of topics presented here were inspired by a Shona proverb that says, Ndarira imwe hairiri (One brass wire cannot produce a sound). The chorus of voices in African Ethics demonstrates this proverbial truism.
Tax Structure And Economic Growth In Nigeria
Master's Thesis from the year 2010 in the subject Economics - Economic Cycle and Growth, grade: M.Phil/PhD, University of Ibadan, course: Economis, language: English, abstract: This study examined the relationship between tax structure and economic growth in Nigeria using annual data between 1970 to 2007. The motivation is to track the impact of the observed change in the tax structure on economic growth in order to inform policy. Two tax structures namely pre Value Added Tax (VAT) and post VAT were identified and their impacts evaluated. The empirical analysis was anchored on the endogenous growth theoretical framework which allowed for linking tax structures to growth. Econometric models w...
Newswatch
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Ogadinma
Ogadinma Or, Everything Will be All Right is a tale of departure, loss and adaptation; of mothers whose experience at the hands of controlling men leave them with burdens they find too much to bear. After an unwanted pregnancy leaves her exiled from her family in Kano, thwarting her plans to go to university, seventeen-year-old Ogadinma is sent to her aunt's in Lagos. When a whirlwind romance with an older man descends into indignity, she is forced to channel her strength and resourcefulness to escape a fate that appears all but inevitable. A feminist classic in the making, Ukamaka Olisakwe's sophomore novel introduces a heroine for whom it is impossible not to root and announces the author ...
