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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
African Ethics
This is the first comprehensive volume on African ethics, centered on Ubuntu and its relevance today. Important contemporary issues are explored, such as African bioethics, business ethics, traditional African attitudes to the environment, and the possible development of a new form of democracy based on indigenous African political systems. In a world that has become interconnected, this anthology demonstrates that African ethics can make valuable contributions to global ethics. It is not only African academics, students, organizations, or those individuals committed to ethics that are envisaged as the beneficiaries of this book, but all humankind. A number of topics presented here were inspired by a Shona proverb that says, Ndarira imwe hairiri (One brass wire cannot produce a sound). The chorus of voices in African Ethics demonstrates this proverbial truism.
Nigerian Artists
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Tax Structure And Economic Growth In Nigeria
Master's Thesis from the year 2010 in the subject Economics - Economic Cycle and Growth, grade: M.Phil/PhD, University of Ibadan, course: Economis, language: English, abstract: This study examined the relationship between tax structure and economic growth in Nigeria using annual data between 1970 to 2007. The motivation is to track the impact of the observed change in the tax structure on economic growth in order to inform policy. Two tax structures namely pre Value Added Tax (VAT) and post VAT were identified and their impacts evaluated. The empirical analysis was anchored on the endogenous growth theoretical framework which allowed for linking tax structures to growth. Econometric models w...
Newswatch
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Man and His Religion
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Tradition and Creativity in Tribal Art
Learn about the four species of box turtles found in North America and gain interesting information about their habitats, feeding habits, and reproductive behavior.
Obiora Udechukwu
With more than 600 images, this is primarily an art book, with priority given to the reproduction of high quality images selected from the artist's sketch books dating from 1963 to the present. Even so, the book includes contextual essays and interviews with the artist by the author, as well as a timeline and comprehensive bibliography of the artist. Udechukwu, who in 1976 was described by the scholar Pat Oyelola as "master of the sensitive line," is best known for his development of a style of drawing and painting inspired by Igbo Uli body drawing and mural, following the experiments of his teacher Uche Okeke (1933-2016) in the early 1960s. But Udechukwu's incomparable draughtsmanship and pictorial design sensibility led to him to develop drawings and paintings that not only influenced generations of artists associated with the Nsukka School in Nigeria, but also secured his place as one of the most consequential Nigerian artists of the 20th century. Obiora Udechukwu (b. 1946), along with Uche Okeke and El Anatsui were for many years the leading figures of the Nsukka School of artists based at the University of Nigeria
