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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Indian Panorama
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NEERI Annual Report
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The Cultural Industries
The Cultural Industries combines a political economy approach with the best aspects of cultural studies, sociology, communication studies and social theory to provide an overview of the key debates surrounding cultural production. The book: Considers both the entertainment and the information sectors Combines analysis of the contemporary scene with a long-range historical perspective Draws on an range of examples from North America, the UK, Europe and elsewhere
Intelligent Computing Techniques for Smart Energy Systems
The book compiles the research works related to smart solutions concept in context to smart energy systems, maintaining electrical grid discipline and resiliency, computational collective intelligence consisted of interaction between smart devices, smart environments and smart interactions, as well as information technology support for such areas. It includes high-quality papers presented in the International Conference on Intelligent Computing Techniques for Smart Energy Systems organized by Manipal University Jaipur. This book will motivate scholars to work in these areas. The book also prophesies their approach to be used for the business and the humanitarian technology development as research proposal to various government organizations for funding approval.
Intelligent Techniques and Applications in Science and Technology
This book provides innovative ideas on achieving sustainable development and using green technologies to conserve our ecosystem. Innovation is the successful exploitation of a new idea. Through innovation, we can achieve MORE while using LESS. Innovations in science & technology will not only help mankind as a whole, but also contribute to the economic growth of individual countries. It is essential that the global problem of environmental degradation be addressed immediately, and thus, we need to rethink the concept of sustainable development. Indeed, new environmentally friendly technologies are fundamental to attaining sustainable development. The book shares a wealth of innovative green ...
Computational Intelligence, Communications, and Business Analytics
The two volume set CCIS 1030 and 1031 constitutes the refereed proceedings of the Second International Conference on Computational Intelligence, Communications, and Business Analytics, CICBA 2018, held in Kalyani, India, in July 2018. The 76 revised full papers presented in the two volumes were carefully reviewed and selected from 240 submissions. The papers are organized in topical sections on computational intelligence; signal processing and communications; microelectronics, sensors, and intelligent networks; data science & advanced data analytics; intelligent data mining & data warehousing; and computational forensics (privacy and security).
Wastewater Management
The book presents an overview of the tanning industry-its characteristics, pollution impacts, processes and various treatment methods and disposal techniques, which have been experimental or put into practice over the past few decades, including the important data on tanning industries. It also deals with the cost considerations of the treatment technique and economic assessment of the recovery systems.
Partners In Success: Strategic Hr And Entrepreneurship
Papers presented at the Nirma International Conference on Management, held at Ahmedabad in January 2009.
Handbook of Oxidative Stress in Cancer: Therapeutic Aspects
This reference book, which is the second volume of Targeting Oxidative Stress in Cancer, explores oxidative stress as the potential therapeutic target for cancer therapy. The initial chapters discuss the molecular mechanisms of oxidative stress and its effects on different signaling pathways. Subsequently, the sections examine the impact of redox signaling on tumor cell proliferation and consider the therapeutic potential of dietary phytochemicals and nutraceuticals in reactive oxygen species (ROS)-induced cancer. In turn, it examines the evidence supporting the use of Vitamin C in cancer management, before presenting various synthetic and natural compounds that have therapeutic implications...
