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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Celebrity Media Effects
America is fascinated with celebrities—from chefs to athletes to television, movie, and rock stars, and even to people who are only famous for being famous. This book explores the effect of celebrity on Americans' public and private lives. The contributors examine how celebrities bring about change, whether intentionally or unintentionally, and whether those changes are good or bad for the public that loves and follows them. They also discuss the flattening of celebrity and what the rise of pseudo celebrity portends for a society that accords fame without substantial accomplishment. Topics explored include health, philanthropy, activism, and celebrity attitudes toward feminism and police brutality—all issues that fall under the cultural magnifying glass today. Recommended for scholars of media studies, popular culture, and sociology.
Communication Studies and Feminist Perspectives on Ovarian Cancer
Communication Studies and Feminist Perspectives on Ovarian Cancer examines the embodied experience of ovarian cancer by critically analyzing impacts of normative social and medical discourses—including discourses of risk, choice, early detection, lack of reliable screening tests for ovarian cancer, feminine beauty, and self-advocacy—on women’s communicative responses to the disease and treatments. It argues that these discourses help discredit some ovarian cancer experiences, encourage a one-dimensional perspective on the disease, and divert attention from larger issues such as society’s disregard for women’s complaints about disease symptoms. Blanket promotion of these discourses ...
A Companion to New Media Dynamics
A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level
Mahabharat Ke Baad
None
Body Image, Eating Disorders, and Obesity in Youth
Examines the relationship between body image disturbances and eating disorders in our most vulnerable population: children and adolescents. The editors present a dynamic approach that combines current research, assessment techniques, and suggestions for treatment and prevention. This volume delivers direction for researchers in the field as well as guidance for practitioners and clinicians working with young clients suffering from these disorders.
AKASHVANI
"Akashvani" (English) is a programme journal of ALL INDIA RADIO, it was formerly known as The Indian Listener. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes, who writes them, take part in them and produce them along with photographs of performing artists. It also contains the information of major changes in the policy and service of the organisation. The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service, Bombay, started on 22 December, 1935 and was the successor to the Indian Radio Times in English, which was published beginning ...
The Hindī Biography of Dādū Dayāl
During the past few decades some lengthy studies have been devoted to Dadu and the Dadupanth. When writing a biography of Dadu, authors often give a list of sources without apparently having consulted the works they mention, with the result that most literature on the subject now available is to a great extent merely the result of copying from earlier writers. Often, a mass of details about Dadu is given without a clear distinction being made between early documents and later information arising from tradition. In most cases the composition of an original work was followed by a wave of sectarian historians who indulged in laudatory embellishments to the point of the most fanciful miracle mongering. A critical edition of the Hindi Biography of Dadu, by Jan Gopal was urgently needed because it shows that within one generation after its redaction the original version was greatly expanded and delicate issues in it were `explained`. Both versions are given here, with an English translation and commentary.
2021 International Conference on Computing, Communication, and Intelligent Systems (ICCCIS)
ICCCIS 2021 is an international event organized annually that provides a common platform to share ideas, innovations and research finding amongst industry, academia and research
Gendered Citizenship
This book explores how citizenship is differently gendered and performed across national and regional boundaries. Using ‘citizenship’ as its organizing concept, it is a collection of multidisciplinary approaches to legal, socio-cultural and performative aspects of gender construction and identity: violence against women, victimhood and agency, and everyday issues of socialization in a globalized world. It brings together scholars of politics, media, and performance who are committed to dialogue across both nation and discipline. This study is the culmination of a two-year project on the topic of 'Gendered Citizenship', arising from an international collaboration that has sought to develop a comparative and yet singular perspective on performance in relation to key political themes facing our countries of origin in the early decades of this century. The research is interdisciplinary and multinational, drawing on Indian, European, and North and South American contexts.
