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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Shiv Datt Sharma
SHIV DATT SHARMA - Life and Work is intended and written as a Reference Book. With rapid drop in the numbers of those who once upon a time read non-fiction for widening the horizons of their minds with progressively deepening understanding of human purpose, concerns, and creativity, hordes of Coffee-Table Books have been flooding the modern market sustained by strategic lobbying and clever hype. These publications regardless of their authors' credentials have one thing in common: They all carry glossy pictures and flashy opinions that border on the frivolous but promise good reading as cheap amusement for sure-shot time-killing. They thus leave their readers no wiser than they were when they...
Sanjay Dutt
IndiaÕs top Bollywood biographer tells the uncensored story of SanjayÕs roller-coaster life Ð from the tragic deaths of both his mother and his first wife to the time he smuggled heroin into the US and from the painful rehab he had to go through to his curious phone calls to gangster Chhota Shakeel.
Emotion & Relationships (2 Books in 1)
Emotion “One can make any emotion into a creative force in one’s life.” – Sadhguru It’s not just poetic license that allows us to refer to emotions as “juicy”. In a literal sense also, emotions are a chemical cocktail that course through our bodies. But while we have no problems with pleasant emotions, unpleasant emotions are the source of much angst in our lives. In Emotion: The Juice of Life, Sadhguru looks at the gamut of human emotions and how to turn them into stepping stones rather than stumbling blocks. Relationships “If you enhance yourself into a very beautiful state, everyone will want to hold a relationship with you.” – Sadhguru Human beings constantly make and...
Stardom in Contemporary Hindi Cinema
In this book, film scholars, anthropologists, and critics discuss star-making in the contemporary Hindi-language film industry in India, also known as “Bollywood.” Drawing on theories of stardom, globalization, transnationalism, gender, and new media studies, the chapters explore contemporary Hindi film celebrity. With the rise of social media and India’s increased engagement in the global economy, Hindi film stars are forging their identities not just through their on-screen images and magazine and advertising appearances, but also through an array of media platforms, product endorsements, setting fashion trends, and involvement in social causes. Focusing on some of the best-known Ind...
Solace Verses
Solace Verses is an anthology based on the theme soul in solace. This anthology consists of 28 writers from all across the globe , compiled by Tuheena Mohanty and initiated by Rosewood Publication.
MBA-BMAT BHARATI VIDYAPEETH MBA ENTRANCE TEST EBOOK-PDF
SGN.The Ebook MBA-BMAT BHARATI VIDYAPEETH MBA ENTRANCE TEST Covers All Sections Of The Exam.
MBA-SNAP PDF Complete Book Max Success By Chandresh Agrawal
SGN The book covers complete syllabus.
KARNATAKA MBA PGCET MAX SUCCESS BOOK
Digital Book / E-Book Online E-BOOK :The questions with answers and solutions (wherever possible) are given in the online content.This e-book is latest Online edition from the Publisher.The e-Book covers COMPLETE SYLLABUS as per the exam.It contains STUDY MATERIAL on all sections of the Exam.The level of questions is similar to the questions asked in the examination.The questions given in the book are based on questions asked in various competitive exams.This e-book can be read on any device which can read pdf files.
