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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
The Clever Tailor
This adaptation of a European folktale is about a talented tailor who uses his creativity to provide for his family.
Black Warrant: Confessions of a Tihar Jailer
What is life like inside Asia’s largest prison? What happens when a man is hanged, but his pulse refuses to give up even after two hours? Did Nirbhaya’s rapist, Ram Singh, commit suicide or was he murdered? For the first time we have a riveting account from an insider who has spent close to four decades as an officer at Tihar Jail during some of the most turbulent times in Indian political history. For the first time he breaks his silence about all he’s seen – from the first man he met in Tihar, Charles Sobhraj, to the controversies surrounding former CBI head, Alok Verma. Responsible for carrying out ‘Black Warrants’, Gupta witnessed 14 hangings, the most recent and his last, being that of Afzal Guru. Joining him is award-winning journalist Sunetra Choudhury whose recent book Behind Bars is a bestseller and took her deep inside the maze of prisons. Read this book for the most intimate and raw account of India’s judicial and criminal justice system.
Shiv Datt Sharma
SHIV DATT SHARMA - Life and Work is intended and written as a Reference Book. With rapid drop in the numbers of those who once upon a time read non-fiction for widening the horizons of their minds with progressively deepening understanding of human purpose, concerns, and creativity, hordes of Coffee-Table Books have been flooding the modern market sustained by strategic lobbying and clever hype. These publications regardless of their authors' credentials have one thing in common: They all carry glossy pictures and flashy opinions that border on the frivolous but promise good reading as cheap amusement for sure-shot time-killing. They thus leave their readers no wiser than they were when they...
Sanjay Dutt
IndiaÕs top Bollywood biographer tells the uncensored story of SanjayÕs roller-coaster life Ð from the tragic deaths of both his mother and his first wife to the time he smuggled heroin into the US and from the painful rehab he had to go through to his curious phone calls to gangster Chhota Shakeel.
India 2021
This is a Reference Annual, a yearbook carrying all the information of central government schemes, programmes and policies. Information of States and UTs is also included in the Reference Book.
MBA-BMAT BHARATI VIDYAPEETH MBA ENTRANCE TEST EBOOK-PDF
SGN.The Ebook MBA-BMAT BHARATI VIDYAPEETH MBA ENTRANCE TEST Covers All Sections Of The Exam.
MBA-SNAP PDF Complete Book Max Success By Chandresh Agrawal
SGN The book covers complete syllabus.
KARNATAKA MBA PGCET MAX SUCCESS BOOK
Digital Book / E-Book Online E-BOOK :The questions with answers and solutions (wherever possible) are given in the online content.This e-book is latest Online edition from the Publisher.The e-Book covers COMPLETE SYLLABUS as per the exam.It contains STUDY MATERIAL on all sections of the Exam.The level of questions is similar to the questions asked in the examination.The questions given in the book are based on questions asked in various competitive exams.This e-book can be read on any device which can read pdf files.
