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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Clinical Allergy
None
Political Status of Women
With reference to Uttar Pradesh, India.
Production and Operations Management
This book covers the emerging and important topics related to production and operations management in a systematic way. It covers not only the essentials of planning, designing, managing and controlling of manufacturing operations, but also a number of relevant topics such as total preventive maintenance, environmental issues in production system, advanced production system, total productivity management and work system design, which are not covered in many books. The book is a useful resource for undergraduate and postgraduate students of MBA programmes, as well as B.Tech and M.Tech programmes of production and industrial engineering. Key Features • Theories and concepts based on day-to-day practical applications in the industry • Large number of solved examples to explain the theoretical concepts • Case study at the end of each chapter to illustrate the theory • Brings out the link between linear programming and its applications
Annual Report
None
Art and Aesthetics in Tribes of Gujarat
Study of different tribes of Gujatat and their aesthetic views.
100 Cases in Pulmonary Medicine
Pulmonary medicine is the branch of medicine that deals with the causes, diagnosis, prevention and treatment of diseases affecting the lungs. Pulmonary medicine deals with many diseases and conditions, including: ARDS (acute respiratory distress syndrome), asthma, COPD (chronic obstructive pulmonary disease), cystic fibrosis, interstitial lung disease, lung cancer, lung transplants, occupational lung disease, pulmonary hypertension, pulmonary tuberculosis, and sarcoidosis of the lungs. Pulmonary medicine is also sometimes called pulmonology which is the science concerned with the anatomy, physiology, and pathology of the lungs (MedicineNet). This book is a comprehensive guide to the diagnosi...
SURVEY OF RESEARCHES IN EDUCATION
Education is a positive construct which empowers people to make use of its potentialities in the best ways to achieve excellence. Research in this endeavour tries to resolve various problems related to education, educational process and educational advancements. Thereby, keeping education updated and advanced in turn preparing updated positive and constructive citizens of the society. Today an educated person is expected to be equipped with the most advanced knowledge, skills, humane values and digitalisation, including evaluation of existing policies and bringing out components & variables to be covered by forthcoming policies. Thus, research is positively correlated with the human and mate...
