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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Proceedings of the National Seminar on Labour Rights, Duties and Corporate Growth
Industrial Growth forms one of the basis for Nation's development. Industrial growth can be achieved only if there is cordial industrial relationship between the employer and the employees. The need of the hour is balancing act between "Labour Rights, Duties & Corporate Growth". There are three important players in Industrial Relations namely employer, employee and government. The subject of Labour Law is grooming in importance every day as it affects a number of people directly and indirectly. The aim of Labour Law is the promotion of social justice and equity.
Ecology, Environmental Science & Conservation
Over the years, the scope of our scientific understanding and technical skills in ecology and environmental science have widened significantly, with increasingly greater emphasis on societal issues. In this book, an attempt has been made to give basic concepts of ecology, environmental science and various aspects of natural resource conservation. The topics covered primarily deal with environmental factors affecting organisms, adaptations, biogeography, ecology of species populations and species interactions, biotic communities and ecosystems, environmental pollution, stresses caused by toxics, global environmental change, exotic species invasion, conservation of biodiversity, ecological restoration, impact assessment, application of remote sensing and geographical information system for analysis and management of natural resources, and approaches of ecological economics. The main issues have been discussed within the framework of sustainability, considering humans as part of ecosystems, and recognising that sustainable development requires integration of ecology with social sciences for policy formulation and implementation.
The Earth Path
The bestselling author uses Wiccan sacred texts to show how we can have a more intimate connection with our surroundings. From time immemorial, artists and poets, prophets, and shamans have drawn strength and inspiration from walking the earth. In The Earth Path, bestselling author Starhawk takes the reader on a journey into the heart of the natural world, showing how we can have a more intimate connection with the world that surrounds us. Institutionalized religions have sacred texts—messages written in holy books that are the inspiration for their beliefs and rituals. But the sacred texts for Wicca, like other ancient native or indigenous traditions, are written in nature—in the magic ...
State Level Public Enterprises in India
The state-level public enterprises (SLPEs) were set up specifically to fill the gaps in the social and economic development, especially industrial growth, employment creation, health, education, and provision of amenities. Services like electricity, medical care, transportation, irrigation, tourism, warehousing, and water facilities reached people in far-off places due to the setting up of the SLPEs. Over the years, the central enterprises have been the subject of study and discussion; however, the SLPEs have remained unexplored. This volume analyzes the various facets of functioning of the SLPEs in India. Based on primary as well as secondary data sources, it covers both the macro view and the state-wise scenario. The book highlights the gap between expectations and achievements. It suggests that to develop a greater understanding of the potential, problems, and prospects of the SLPEs, more information should be generated, and focused research needs to be undertaken.
