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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Proceedings of the National Seminar on Labour Rights, Duties and Corporate Growth
Industrial Growth forms one of the basis for Nation's development. Industrial growth can be achieved only if there is cordial industrial relationship between the employer and the employees. The need of the hour is balancing act between "Labour Rights, Duties & Corporate Growth". There are three important players in Industrial Relations namely employer, employee and government. The subject of Labour Law is grooming in importance every day as it affects a number of people directly and indirectly. The aim of Labour Law is the promotion of social justice and equity.
26 Years Chapterwise Solved Questions UPSC IAS Pre General Studies Paper I for 2021 Exam
1. The book provides Chapterwise Solved Question of previous 26 Years’ 2. It indicates the nature and trends of the questions that are being asked in UPSC examinations 3. The whole syllabus of the book is divided into 5 main parts 4. It contains Solved Papers [2020-2017] for IAS (PRE) General Studies PAPER – 1 5. This book uses simple language for better understanding Introducing the all new revised edition of “IAS (PRE) General Studies Paper – 1” This book facilitates by giving the deep coverage on all the topics of the syllabus at one place with the conceptual clarity to fulfill the need and demands of the aspirants under different sections. The special exam-oriented structure ha...
Proceeding of International Conference on Intelligent Communication, Control and Devices
The book presents high-quality research papers presented at the first international conference, ICICCD 2016, organised by the Department of Electronics, Instrumentation and Control Engineering of University of Petroleum and Energy Studies, Dehradun on 2nd and 3rd April, 2016. The book is broadly divided into three sections: Intelligent Communication, Intelligent Control and Intelligent Devices. The areas covered under these sections are wireless communication and radio technologies, optical communication, communication hardware evolution, machine-to-machine communication networks, routing techniques, network analytics, network applications and services, satellite and space communications, te...
De-convergence of Global Media Industries
Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis.
Ecology, Environmental Science & Conservation
Over the years, the scope of our scientific understanding and technical skills in ecology and environmental science have widened significantly, with increasingly greater emphasis on societal issues. In this book, an attempt has been made to give basic concepts of ecology, environmental science and various aspects of natural resource conservation. The topics covered primarily deal with environmental factors affecting organisms, adaptations, biogeography, ecology of species populations and species interactions, biotic communities and ecosystems, environmental pollution, stresses caused by toxics, global environmental change, exotic species invasion, conservation of biodiversity, ecological restoration, impact assessment, application of remote sensing and geographical information system for analysis and management of natural resources, and approaches of ecological economics. The main issues have been discussed within the framework of sustainability, considering humans as part of ecosystems, and recognising that sustainable development requires integration of ecology with social sciences for policy formulation and implementation.
