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DIGITAL MARKETING Tools, Techniques & It’s Aspects - An integrated approach on online marketing
In this fast-changing world, digital format is working well. Concerted efforts have been made to balance the theory and best examples of digital marketing and social media tool and techniques. Our lives have been transformed by Digital Marketing, it has also impacted each sector from industry to agriculture. The online presence of business is gaining more attention than brick & mortar methods. Also to reach customers in large number this Digital Marketing is helping more. This all has been brief in the book.
Fickle Minds
Fickle minds is the accumulation point of several versatile writers from different communities and perspectives having unique and distinctive outlook in the sector of literature. This book tends to explore and implore deeper into the minds of people with certain thinking capabilities in order to judge the ability of a mindset and how far it is capable of of influencing one's life and decisions in both favourable and non-favorauble ways. A creative and able group of hand-picked 15 writers with extraordinary talent have come together and joined hands in order to give us a share of bitter-sweet life out of their life faced experiences. Give a read to dig deeper in their minds
Ontology-Based Information Retrieval for Healthcare Systems
With the advancements of semantic web, ontology has become the crucial mechanism for representing concepts in various domains. For research and dispersal of customized healthcare services, a major challenge is to efficiently retrieve and analyze individual patient data from a large volume of heterogeneous data over a long time span. This requirement demands effective ontology-based information retrieval approaches for clinical information systems so that the pertinent information can be mined from large amount of distributed data. This unique and groundbreaking book highlights the key advances in ontology-based information retrieval techniques being applied in the healthcare domain and cover...
Modi Empowers Development
The Book entails a detailed analysis of the major policy initiatives by the Narendra Modi government since 2014. All the attempts have been made to incorporate the policies and their impact analysis as much as possible. The book would help to understand the economic issues for the larger benefit of the people and the nation. Due to these economic policies, India is among the fastest-growing economies in the world.
Hero and Hero-Worship: Fandom in Modern India
In the aftermath of liberalization of Indian economy in 1991, the study of star-fan studies has experienced exponential expansion. Hero and Hero-Worship: Fandom in Modern India explores the areas of political, religious, film and cricket star fandoms; analyzing the rise of star formations and their consequent fandoms, star-fan bonds, as well as the physical and virtual space that both stars and fans inhabit. As perhaps one of the first book-length studies on Indian fandom, this volume not only draws on the works of Jenkins and other fandom scholars, but also explores the economic and cultural specificities of Indian fandom. This book will be of particular interest to scholars working in the field, as well as general readers interested in understanding star-fan interactions and intersections.
Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Hospitals Around the World
The book constitutes easy reference for Hospitals, Nursing Homes, Clinics, Medical Publishers Around the World
