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Science Spectrum
Science Spectrum hightlights the scientific achievements of Hispanics, Asians, Native Americans, Blacks and other U.S. minorities and has as its goal to increase the number of students among underrepresented groups who pursue careers in science.
Diseases of Skin
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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Manual of Clinical and Practical Medicine - E-Book
This book sequentially covers clinical methods, clinical cases, investigations, diagnosis and therapy principles in a concise form. It guides the student with the correct way of history taking and clinical examination which will help them in identifying the clinical signs. - In the first 9 chapters, the manual covers in detail the bedside clinical methods under the following heads: history taking and general examination, gastrointestinal system, cardiovascular system, respiratory system, neurology, nephrology, endocrine and metabolic diseases, hematology and oncology, and musculoskeletal system. - The salient feature of the book is description of 100 cases along with viva voce of important c...
Computational Intelligence in Pattern Recognition
This book features high-quality research papers presented at the 5th International Conference on Computational Intelligence in Pattern Recognition (CIPR 2023), held at Department of Computer Science and Engineering, Techno Main Salt Lake, West Bengal, India, during May 27–28, 2023. It includes practical development experiences in various areas of data analysis and pattern recognition, focusing on soft computing technologies, clustering and classification algorithms, rough set and fuzzy set theory, evolutionary computations, neural science and neural network systems, image processing, combinatorial pattern matching, social network analysis, audio and video data analysis, data mining in dynamic environments, bioinformatics, hybrid computing, big data analytics, and deep learning. It also provides innovative solutions to the challenges in these areas and discusses recent developments.
BEARS BEYOND BORDERS: INTERNATIONAL EDUCATION | CAMPUS INTERNATIONALIZATION SYMPOSIUM
BEARS BEYOND BORDERS: INTERNATIONAL EDUCATION | CAMPUS INTERNATIONALIZATION SYMPOSIUM
Braunwald's Heart Disease Review and Assessment E-Book
With more than 700 review questions derived from and keyed to the newly revised 11th Edition of Braunwald's Heart Disease, Braunwald’s Heart Disease Review and Assessment, 11th Edition, is the perfect review tool for fellows, residents, and practitioners to prepare for board exams in cardiovascular medicine. Noted Harvard educator Dr. Leonard S. Lilly, with assistance from faculty and fellows at Brigham & Women’s Hospital, provides a thorough, clear, and concise overview of the entire field, helping ensure your mastery of all key aspects of today’s cardiology. This title is a one-stop resource for complete, authoritative coverage of the most important concepts in cardiovascular medicin...
