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CONSUMER BEHAVIOUR
Buy Consumer Behaviour e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
RSSDI Textbook of Diabetes Mellitus
Diabetes mellitus is a group of metabolic diseases in which a person has high blood sugar, either because the body does not produce enough insulin, or because cells do not respond to the insulin that is produced. The fourth edition of Textbook of Diabetes Mellitus has been fully revised to provide clinicians with the latest developments in the field. Divided into 19 sections, the book begins with discussion on the epidemiology, physiology and metabolism of the disease; its diagnosis and classification; and aetiopathogenesis, genetics and hormone action. The following sections cover types of diabetes, including in different segments of the population; clinical features and complications; diabetes with comorbidities; and management of the disease through both pharmacotherapy and non-pharmaceutical methods. Key points Fully revised new edition presenting latest advances in diagnosis and management of diabetes mellitus Covers diabetes in different population groups and with comorbidities Highly illustrated with clinical photographs, diagrams and tables Previous edition (9789351520900) published in 2014
Handbook of Universities
The Most Authentic Source Of Information On Higher Education In India The Handbook Of Universities, Deemed Universities, Colleges, Private Universities And Prominent Educational & Research Institutions Provides Much Needed Information On Degree And Diploma Awarding Universities And Institutions Of National Importance That Impart General, Technical And Professional Education In India. Although Another Directory Of Similar Nature Is Available In The Market, The Distinct Feature Of The Present Handbook, That Makes It One Of Its Kind, Is That It Also Includes Entries And Details Of The Private Universities Functioning Across The Country.In This Handbook, The Universities Have Been Listed In An A...
Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Petro-physics and Rock Physics of Carbonate Reservoirs
This book presents selected articles from the workshop on "Challenges in Petrophysical Evaluation and Rock Physics Modeling of Carbonate Reservoirs" held at IIT Bombay in November 2017. The articles included explore the challenges associated with using well-log data, core data analysis, and their integration in the qualitative and quantitative assessment of petrophysical and elastic properties in carbonate reservoirs. The book also discusses the recent trends and advances in the area of research and development of carbonate reservoir characterization, both in industry and academia. Further, it addresses the challenging concept of porosity portioning, which has huge implications for exploration and development success in these complex reservoirs, enabling readers to understand the varying orders of deposition and diagenesis and also to model the flow and elastic properties.
PG Textbook of Pediatrics
Postgraduate Textbook of Pediatrics is a comprehensive guide to paediatrics. The textbook is comprised of three volumes, split into ten parts with over 600 chapters, and contributions from over 50 section editors and 725 authors, covering all paediatric disorders, descriptions of diseases and their management. Includes nearly 1500 images and illustrations in full colour, incorporating information on modern imaging techniques for neurological disorders in children. This is an ideal resource for postgraduate students to gain a firm grounding in, and retain and improve their knowledge of all areas of paediatric medicine.
Annual Report
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AKASHVANI
"Akashvani" (English) is a programme journal of ALL INDIA RADIO, it was formerly known as The Indian Listener. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes, who writes them, take part in them and produce them along with photographs of performing artists. It also contains the information of major changes in the policy and service of the organisation. The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service, Bombay, started on 22 December, 1935 and was the successor to the Indian Radio Times in English, which was published beginning ...
Manorama Year Book
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Structural Geology and Tectonics Field Guidebook — Volume 1
This book helps a novice to explore the terrain independently. Geoscience fieldwork with a focus on structural geology and tectonics has become more important in the last few years from both academic and industrial perspectives. This book also works as a resource material for batches of students or geological survey professional undergoing training as parts of their course curriculum. Industry persons, on the other hand, can get a first-hand idea about what to expect in the field, in case no academic person is available with the team. This book focused on structural geology and tectonics compiles for the very first time terrains from several regions of the globe.
