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Arthur Miller
Critical study of selected plays by Arthur Miller, b. 1915, American playwright.
Arthur Miller's The Crucible
This series provides comprehensive reading and study guides for some of the world's most important literary masterpieces. Each title features: concise critical excerpts that provide a scholarly overview of each work; 'The Story Behind the Story', detailing the conditions under which the work was written; and, a biographical sketch of the author, a descriptive list of characters, an extensive summary and analysis, and an annotated bibliography.
Greek Tragic Vision
A critical study of the Greek tragic vision in the context of other plays taken for the purpose manifests that the conceptualization of tragedy has followed three paradigmatic shifts. The Greeks believed in Divine universe higher than the mundane which impacted upon the latter for good and bad in response to its own moral order and its canons. For example, Sophocles' Oedipus is fated to commit parricide and incest even before his birth. Euripides' Medea takes help from the sun-god. Aegeus goes to Delphi to know the reason of his remaining issueless. Medea is a sorceress and invokes the supernatural powers to kill her foes. In other tragic visions like that of Shakespeare's, Neoclassical and Modern tragic vision, it's is hardly so. The application of various perspectives of Aristotle, Aurobindo, Jung, Joseph Campbell, George A. Kelly, Tony Wolfe etc. would help us unfurl the skein tragic tangles in the life we human beings.
Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
