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PLANT AND ANIMAL TISSUE CULTURE
Plant tissue culture is commonly used to describe the in-vitro and aseptic growth of any plant part on a nutrient medium. This technology is based on three fundamental objectives,1) The plant part or explants must be isolated from the rest of plant body,2) The explants must be maintained in controlled physically (environmental) and chemically designed (nutrient medium) conditions.3) Asepsis must be maintainedIt is required for asepsis to maintain a high degree of cleanliness in the laboratory, whether the techniques are being used for simple propagation, as a method to study genetic, metabolic or development charges in a model system, or for the creation of new plant variations via genetic engineering. There are a number of basic facilities and a minimum level of organization that should be available to the people working in the laboratory. The basic facility comprises of the following.
Clinical Biotechnology
This book focuses on the fundamentals of clinical research. It covers the basics of clinical research, biotherapeutics, stem cells and clinical database management. Although there are many paharmaceutical biotechnology books, there is a need for clinical biotechnology text books covering all these aspects. This text book is useful for UG and PG students of Biotechnology. This can encourage the students to know the basics and select their carrier in the emerging clinical biotechnology field.
Plant Derived Bioactive Compounds in Human Health and Disease
This book offers a comprehensive review of the multifaceted role of phytochemicals in promoting human health and combating diseases. The initial chapters introduce phytochemicals, navigate the natural health landscape, and provide a foundational understanding of these bioactive compounds. The book unfolds the role of phytochemicals as a formidable defense against oxidative stress and explores the unique health benefits and nutritional significance of phytochemicals found in fruit peels. The subsequent chapters further discuss the therapeutic potential of phytochemicals, detailing their role in combating multidrug-resistant bacterial infections and modulating critical pathways in inflammation...
Rising Threats in Expert Applications and Solutions
The book presents high-quality, peer-reviewed papers from the FICR International Conference on Rising Threats in Expert Applications and Solutions 2022 organized by IIS (Deemed to be University), Jaipur, Rajasthan, India, during January 7–8, 2022. The volume is a collection of innovative ideas from researchers, scientists, academicians, industry professionals, and students. The book covers a variety of topics, such as expert applications and artificial intelligence/machine learning; advance web technologies such as IoT, big data, cloud computing in expert applications; information and cyber security threats and solutions, multimedia applications in forensics, security and intelligence; advancements in app development; management practices for expert applications; and social and ethical aspects in expert applications through applied sciences.
Student Directory
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Hospitals Around the World
The book constitutes easy reference for Hospitals, Nursing Homes, Clinics, Medical Publishers Around the World
Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
