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Crossing Cultures
The rapid rise of technology, freedom of movement and the boom in mobile communication has connected the world like never before. Cross-cultural communication is now the norm in the worlds of business, politics, and education. Students in all disciplines are likely to study for some period in another country and fresh graduates now roam the world in search of exciting opportunities. But parachuting into an unfamiliar culture represents a myriad of challenges. Misunderstanding verbal and non-verbal communication, unconscious stereotyping, and culture shock can derail what should be a rewarding cross-cultural venture. This book is written by lecturers of intercultural communication from a rang...
Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Interculturality in Fragments
This book continues the author’s long-term reflections (over 20 years of scholarship and experience in intercultural communication education) around the fascinating and yet contestable notion of interculturality in education. As an unstable and polysemic notion, interculturality deserves to be opened up again and again and there is a need to engage with it continuously, observing, critiquing and problematizing its complexities. This book urges researchers, students and interculturalists to take the time to think carefully and deeply about interculturality and to find inspiration beyond the dominating ‘Western’ ideological world of intercultural research and education. This book starts ...
Sustainable Development in Creative Industries: Embracing Digital Culture for Humanities
This book provides the thoughtful writings of a selection of authors illustrating a central concept: Sustainable Development in Creative Industries, which utilizes a monetary equilibrium addressing issues, particularly those associated with the use of an integrated area in cyberspace and physical space, and their effect on the creative industries. 15 universities from Asia and Europe have participated in the 9th Bandung Creative Movement, where this topic was explored. Sustainability issues are now at the forefront of progress. The book covers four main areas. The first section, entitled "Art, Culture, and Society," delves into the various sectors that contribute to building a more sustainab...
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Prita Kemal Gani 30 Tahun sebagai Pendidik
"Sejak kecil saya mengagumi sosok seorang guru. Kehadirannya ditunggu, suaranya didengarkan, dan sosoknya dimuliakan. Seorang guru tampil hebat karena memiliki jawaban untuk semua pertanyaan murid-murid di hadapannya. Maka ketika saya sudah bekerja sebagai seorang profesional, saya tetap ingin mewujudkan keinginan saya menjadi seorang pendidik. Saat ini, LSPR (London School of Public Relations) yang saya dirikan telah meluluskan puluhan ribu tenaga terampil di bidang kehumasan, komunikasi, dan bisnis. LSPR juga membuka lapangan kerja yang luas di bidang pendidikan, sektor yang menentukan kualitas suatu bangsa. Saya persembahkan buku ini untuk semua pembaca yang sepakat bahwa ilmu pengetahuan adalah investasi yang paling berharga." -Prita Kemal Gani
The Marketing of Children’s Toys
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Buku Ajar Kewirausahaan
Buku Ajar Kewirausahaan ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu kewirausahaan. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu kewirausahaan dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah Pengantar kewirausahaan dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari ruang lingkup disiplin kewirausahaan, konsep, konteks dan hakikat kewirausahaan. Selain itu materi mengenai kreativitas, inovasi dalam kewirausahaan dan juga ide dan peluang kewirausahaan dibahas secara mendalam. Buku ini juga membahas Analisa bisnis dan studi kelayakan bisnis dan juga beberapa materi penting lainnya. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)
This is an open access book.The Faculty of Economics and Business of Universitas Lampung in Indonesia is hosting the International Conference of Economics, Business & Entrepreneurship (ICEBE) 2022, its fifth annual international conference. The goal of this conference is to provide a clear direction and substantial advancements in the quickly recovering global economy. The 5th ICEBE welcomes and cordially encourages all authors to submit outstanding works on a range of topics relevant to the conference's theme. Theme: “Global Economy and Business Recovery Growth to Create a Sustainable Business-Friendly Environment”
